Nova agent
Focus on growth. Let Nova handle execution.
Nova agents build, test, optimize, and refine campaigns inside Iterable so marketers can spend more time on growth and less time on execution.
THE COMPLEXITY OF MODERN MARKETING
Marketing ideas move fast. Manual processes can’t keep up.
Manual execution
Setup, content production, testing, and optimization pull time away from strategic planning and growth.
Disconnected AI
When AI sits outside existing workflows, marketers must switch tools, transfer context, and adjust their workflows.
Limited control
Systems that act without clear guardrails or approval increase risk and make outcomes difficult to trust.
Analytics Agent
Get clearer answers faster.
Finding answers should not require hours of digging. Ask Analytics Agent about specific efforts or journeys and receive a direct recommendation instead of decoding a complex dashboard.
Handlebars Agent
Scale personalization without added complexity.
Maintaining dynamic content logic can slow marketers down and limit what they launch. Handlebars Agent generates and validates personalization code, helping them deliver more relevant experiences.
Experimentation Agent
Run smarter tests with less guesswork.
Eliminate the effort of producing variants and tracking statistical significance by hand. Experimentation Agent generates alternatives, monitors live performance, and provides clear recommendations so you can apply winning tactics sooner.
Review Agent
Automated QA that protects your brand.
Prevent costly mistakes before customers see them. Review Agent audits cross-channel campaigns for broken links, missing personalization tags, and compliance risks, removing tedious QA checklists and giving you confidence before launch.
Built to act. Designed for marketers.
Nova Agent puts your strategy into motion across Iterable while you set the direction and make the final decisions.
Intelligence that works for you
Nova Agent handles setup, content, testing, and ongoing refinement, freeing your team to focus on higher-value priorities.
Embedded where marketers work
Built directly into Iterable, Nova Agent creates, tailors, and strengthens customer experiences without requiring other tools.
Stay in control
Built-in human oversight gives you final approval before anything goes live, while agentic automation moves tasks forward.
KEEP EXPLORING
Start directing outcomes, not execution.
Nova Intelligence: The Strategic Engine for Goal-Driven Engagement
Learn how Nova Intelligence streamlines campaign production, tailors experiences, and lifts performance in real time.
Meet the Agents Powered by Nova Intelligence
Explore how Nova Agent supports journey design, personalization, experimentation, QA, and segmentation.
What’s New Webinar
Get an inside look at Iterable’s Spring 2026 release, showcasing how Nova Agent helps marketers to move faster, personalize deeper, and drive stronger results.
Nova Agent FAQs
Nova Agent is a suite of specialized AI agents powered by Nova Intelligence and built directly into Iterable. Analytics Agent surfaces insights, Handlebars Agent creates personalization logic, Experimentation Agent supports testing, and Review Agent checks campaigns before launch. Together, they help marketers complete work within existing campaigns, journeys, reporting, and optimization workflows.
Nova Agent is the umbrella capability for Iterable’s specialized marketing agents. Each agent is purpose-built for a specific task: Analytics Agent surfaces insights, Handlebars Agent builds dynamic personalization logic, Experimentation Agent creates and evaluates test variations, and Review Agent checks message quality and accuracy. Marketers can access Nova Agent directly within Iterable rather than through separate tools.
No. Marketers remain responsible for the strategy, goals, and guardrails that direct the work. Nova Agent provides a faster starting point, while teams can review, refine, accept, reject, or override its output before anything reaches customers. This allows AI to handle time-consuming tasks without removing human judgment or final approval.