nova insights
Anticipate what’s next with predictive insights.
Customer behavior changes fast. Nova Insights surfaces what customers may do next, so teams can act while there’s still time to influence outcomes.
THE GAP BETWEEN SIGNAL AND ACTION.
By the time marketers understand what is happening, the opportunity may have passed.
Reports that only explain the past
Historical reports explain what happened after customers have already acted or disengaged.
Predictions that stay disconnected
Even when predictions exist, teams can’t act on them quickly enough because they live outside the tools used to create and launch campaigns.
Campaigns built on outdated assumptions
New behavioral signals arrive constantly, but static journeys continue operating on yesterday’s understanding.
Campaign Re-Engagement
Recover momentum before results slip.
Protect revenue from underperforming campaigns. Campaign Re-Engagement finds disengaged users and recommends next steps, helping teams course-correct sooner.
Predictive Audiences
Know who’s most likely to act next.
Act before customer behavior changes. Identify likely converters, churn risks, and disengaged users early, then activate those audiences before the opportunity passes.
Brand Affinity
Adapt experiences as preferences evolve.
Build loyalty with experiences shaped around changing customer interests. Brand Affinity predicts emerging affinities so marketers can deliver more relevant messages as preferences shift.
Where foresight shapes every interaction.
Unlike standalone analytics tools, Nova Insights brings forward-looking intelligence into Iterable, helping teams influence what happens next instead of reacting afterward.
Built into every workflow
Use signals directly in the audiences and journeys teams already use, without switching tools or moving data by hand.
Anticipate emerging needs
Identify high-intent audiences, retention risks, and shifts in interest early enough to respond.
Built on customer context
Use behavior and engagement history to make informed decisions with greater confidence.
KEEP EXPLORING
Turn foresight into growth.
Nova Intelligence for Goal-Driven Engagement
Learn how Nova Intelligence helps teams automate execution, tailor experiences, and improve performance with goal-driven AI.
Applied AI: Using Predictive Goals to Drive Business Goals
Explore strategies and examples for applying Predictive Goals across your growth strategy.
What’s New Webinar: Nova Capabilities
Watch the first What’s New session for an inside look at Iterable’s Spring 2026 release and the latest Nova capabilities.
Nova Insights FAQs
Nova Insights is predictive intelligence built directly into Iterable’s customer engagement platform. Predictive Audiences identifies customers likely to convert, churn, or disengage; Campaign Re-Engagement helps teams respond when engagement declines; and Brand Affinity uses historical engagement to understand customer sentiment. Marketers can apply these insights across audiences, journeys, and campaigns without moving between separate systems.
Nova Insights uses signals captured in Iterable, including customer behavior, engagement history, first-party profile data, events, purchase activity, and campaign performance. It looks for patterns that indicate likely future actions, such as conversion or disengagement, and incorporates new activity into its predictions. This gives marketers a forward-looking view instead of relying only on reports that explain past results.
Standalone predictive analytics tools separate analysis from execution, requiring teams to transfer data or insights into other systems before taking action. Nova Insights is embedded in Iterable, where marketers already build audiences, journeys, and campaigns. Predictive segments and Brand Affinity labels can be used within these workflows, helping teams act on insights without switching systems or managing fragmented processes.