Iterable Unboxed: Email Deliverability

Decoding Deliverability Metrics and Mastering Hygiene in Iterable

In an era where Gmail and Yahoo are raising the bar for sender requirements, “good enough” email metrics no longer cut it. If you are only looking at opens and clicks, you’re missing the hidden signals that determine whether your next campaign hits the inbox or the spam folder.

Join us for a technical deep dive into the art and science of deliverability. We’ll start by peeling back the curtain on email metrics, moving beyond surface-level data to understand the “secret language” of mailbox providers. You’ll learn how to distinguish between noise and real risk, and which external tools are essential for monitoring your sender reputation.

In the second half, we turn insights into action within Iterable. We’ll walk through the tactical workflows required to build and maintain a high-integrity list, including:

• Automated Hygiene: Designing sunset policies and re-engagement flows that run on autopilot.
• Smart Entry: Using engagement signals to protect your sender reputation from the very first touchpoint.
• Iterable AI: Leveraging native tools to scale your list health without manual oversight.

Whether you are seeing a dip in engagement or simply want to future-proof your sender health, you’ll leave this session with a clear roadmap—and a better understanding of how Iterable’s email deliverability services can provide the expert monitoring and strategic guidance needed—to keep your deliverability high and your audience engaged.

Speakers

Sebastian Cabrera

Senior Manager, Customer Account Management

Iterable

Steve Duff

Senior Email Deliverability Consultant

Iterable