Loyalty vs Retention: Trends To Level-Up Your Customer Engagement

February 22, 2022

60 minutes

On demand

As marketers, it can be easy to focus our resources on acquiring new customers. Nurturing these customers with hyper-personalised experiences that will build long-term loyalty is just as important—but no doubt a challenge.

Join us and hear from marketing leaders at Pandora and AllSaints, as we discuss how you can engage with your customers throughout the entire journey and build meaningful interactions across the lifecycle.

In this session, you will:

  • Learn the top tips to building long-term customer relationships
  • Discover the latest trends in loyalty marketing and the shift to LTV
  • Learn the right KPIs to track to increase loyalty

Speakers

  • Mark Ford

    Head of CRM
    AllSaints

  • Skip Fidura

    Chief Marketing Officer

  • Rasmus Dahl Jessen

    Automation Manager, Global Marketing
    Pandora

  • Kath Pay

    CEO
    Holistic Email

  • Adeola Sole

    Senior Consultant
    Holistic Email

  • Jessica Hooper

    Senior Customer Marketing Manager
    Iterable