Financial Technology
Jiangyi Wang
Senior CRM Manager
Fun Facts
I am a national award-winning piano player from China and competed with professional piano players as a teenager.
I’m not allergic to my cat—a 3-year-old sassy girl—but petting stray cats or other people’s cats gives me rashes.
I hate going to the gym lol. ?
Jiangyi’s Bio
Jiangyi is a CRM Marketing Manager with 8+ years of experience across marketing agencies, e-commerce, subscription services, and tech platforms. Specializing in customer retention, automation, and data-driven marketing, she excels at building engagement strategies that drive growth. Passionate about hiking and nature, she finds inspiration both in and outside of work.
Featured Quote
Finding a platform that combines ease of use with the advanced capabilities that the lifecycle team needs can be challenging. However, Iterable excels at creating a straightforward interface without compromising on powerful features.
Interview
When and how did you get your start in marketing?
Finding a job in marketing as an international student is never easy, as employers must invest time and resources to help candidates obtain a valid work visa. To make myself more competitive, I completed multiple internships and co-ops during graduate school. After graduating, I somehow landed my first full-time job in email marketing at a marketing agency. It wasn’t intentional—I was simply searching for any related job that could help me secure a visa.
What brings you joy in your role?
I leverage both data and creativity to drive impact, making my role both analytical and strategy-focused.
What tips, tricks, or pieces of advice would give a new Iterable user?
Make the most of Iterable’s training resources, and always QA and monitor carefully when managing millions of journeys.
What are some Iterable features that have made your job easier? Or have been game-changers for yourself and your team?
Iterable offers a user-friendly interface with a wide range of features. Finding a platform that combines ease of use with the advanced capabilities that the lifecycle team needs can be challenging. However, Iterable excels at creating a straightforward interface without compromising on powerful features.
What do you think will be the next big thing in the marketing industry (AI, automation, new channels?)
AI and mobile marketing!
What would you like to see brands doing more of? Or less of?
I would love to receive fewer pure sales ad hoc emails, especially when the content is repetitive every day. I wonder if there’s a way to incorporate more value beyond just saying, “Hey, it’s time to purchase something you just bought.”
If you weren’t a marketer, what would you be?
Farmer or gardener! Spend my day with nature. 🙂
If you came with a warning label, what would it say?
I am competitive and very straightforward.