A phrase I’ve heard over and over again in my career has been, “The way people shop and buy has fundamentally changed.” That’s never been more true than it is right now. Especially as many of us figure out how to work from home in the best way, or juggle parenting, or try to cut our own hair, or (mostly) shop online.
As marketers, it’s important to understand how buyer behavior is changing and put empathy at the heart of all our campaigns and messaging. With many of us spending the majority of our time at home now, likely caught in an infinite scroll of content on our phones, this month we have four exciting product updates that tie into the themes of mobile and analytics.
Let’s jump right in.
Now Available: July 2020 Product Updates
1. Integrate Iterable with your React Native app
With most consumers using their phone for four hours a day, the importance of a mobile app cannot be overstated. Rather than create a native app for all the different platforms that exist, like iOS and Android, your development team can use React Native to easily build one beautiful app that works across platforms—which benefits marketers, too.
If you’ve ever had to wait for a campaign to go live because your app was in an approval process, then you know it can be frustrating. With React Native, new versions of your app can be deployed as needed, which means that any campaigns or app changes can go-live exactly when you need them to.
Want to learn more about Iterable’s support for React Native? Read this post on Why Engineers Love React Native (And You Should Too).
2. Easily update deep links within Iterable
Deep Linking is a powerful method of sending a user to a specific part, or screen, within your app from another source—like an email or push notification. It’s a significantly better user experience than having a user open your app’s home page and hope they find their way to a specific screen.
Not only does deep linking reduce friction in the user experience, but it also improves conversion rates. According to a study by Impact, deep linking conversion rates were up to 3x higher than mobile web when used.
Within Iterable, you can now easily configure these deep links from the user interface by uploading an Apple App Site Association (AASA) file, or an assetlinks.json file for Android, that will enable you to build deep links into any of your mobile-focused campaigns for higher conversion rates, and a delightful customer experience.
Want to find out more about how to deploy deep linking in Iterable? Read our documentation.
3. Measure deeper conversion metrics across channels
We’ve added two new metrics to the Iterable platform to better depict your campaign performance: total custom conversions and unique sends. These metrics will be specific to the channels that you are using, like Unique Email Sends, and Conversions from Unique In-App Sends.
These metrics are designed to help easily prove the value of your campaigns, without the time it takes to manually calculate data.
For more information on each unique metric available, see all the definitions.
4. Export reports into CSV and combine with business data
Flexibility in reporting is important, because every company is different in its business needs. One minute you’re building out a workflow, and the next your boss urgently needs a graph of the latest campaign performance.
It’s a difficult balance to strike—and that’s why we’ve made it easy to export any reports from Iterable as a CSV so you can build visualizations or integrate it with other business data for deeper insights.
For more information on CSV exports, check out our documentation.
July 2020: Gaining Mobile Momentum
There’s never been a time where mobile has been more important than now, which is why mobile enhancements, analytics and reporting have been huge themes here at Iterable this past month, but stay tuned as fall approaches, as there are many more exciting announcements to come.
If you have any questions on July’s product updates, please reach out to your Iterable CSM or contact support@iterable.com with any questions.
