Online Marketplace
Turn demand into bookings by matching the right buyers and sellers.
Marketplace growth depends on the speed of connection between demand and supply. Iterable unifies real-time data to spin the marketplace flywheel and drive instant conversions.
Missed matches mean lost revenue on both sides of your marketplace.
96%
of retailers struggle with executing effective personalization.
supplier personalization
Demand Sage
40%
of users disable notifications after 3+ irrelevant alerts.
buyer attention
Business of Apps
62%
of users abandon a marketplace after non-personalized experiences.
Lifetime value
Demand Sage
Match smarter for faster conversions on both sides of your marketplace.
User Activation
Drive marketplace liquidity in real time.
Instantly connect high-intent buyers with available supply using contextual, behavioral triggers. Turn intent into transactions and accelerate time-to-value by delivering the right offer the moment a user starts their search.
Purchase rate
Optimize customer-supplier match rates.
Match high-intent buyers with the right providers to turn searches into conversions. Use identity resolution and behavioral signals to enhance match quality and marketplace performance.
USER REACTIVATION
Retain and reactivate both sides of your marketplace with predictive AI.
Use predictive AI to identify at-risk buyers and sellers based on subtle shifts in behavior and intent. Automatically trigger hyper-personalized re-engagement campaigns to mitigate churn
AI TIME SAVINGS
Maximize marketing efficiency with agentic automation.
Run autonomous workflows that eliminate manual work and reduce reliance on developers, while AI continuously optimizes messages, channels, and timing based on learnings from over one trillion interactions.
Iterable is built for marketplaces where timing and match quality drive revenue
Trust and partnership
A long-term partner invested in your success, not just your software.
- Proven reliability & uptime
- Dedicated strategic support
- Transparent roadmap shaped
by customer and regulatory needs - Responsive customer service with defined SLAs
Speed and control
Easy to use, fast to execute. That’s true marketer independence.
- No-code personalization and schema management
- Drag and drop content editors
- Native cross-channel design
- Marketing agents embedded in workflows
Scale and sophistication
Advanced capabilities designed for high-volume, high-impact engagement.
- Enterprise-grade security and compliance
- Elasticsearch foundation supports consumer and supplier connection
- Unified lifecycle data storage
- Cloud warehouse integration
access | Compliance | protection | controls | resilience
Security for both buyers and sellers without slowing transactions.
What successful marketplace teams do differently.
How Leading Marketplaces Power User Engagement
Discover how industry leaders like Redfin and Glassdoor use predictive AI and cross-channel strategies to balance the complex needs of both buyers and sellers.
Glassdoor’s Advice for Shifting Your Marketing Strategies
Learn how Glassdoor evolved its customer journeys to stay relevant during global shifts and gain actionable tips on when to pivot your own marketing strategy.
SeatGeek Scales Personalization for Live Event Marketing
See how SeatGeek leverages Iterable’s Catalog and Snippets to automate highly relevant, real-time event recommendations that drive a 41% increase in campaign revenue.
Answers to common questions about matching, scale, and data.
In a marketplace, a single human often wears two hats. Iterable manages this through a Unified User Profile that uses a single unique identifier (like an email or UserID) while supporting custom data schemas.
Yes. Iterable’s Studio (journey builder) allows for cross-audience orchestration. You can create a tansaction loop workflow where a buyer action (like “item purchased”) triggers a simultaneous branch for the seller (“ship your item”).
Marketplaces experience massive volatility (e.g., Black Friday or sudden viral product drops). Iterable is built on an elasticsearch foundation designed for scalability.
- Real-Time Ingestion: Our API can ingest millions of custom events per second without lagging your messaging.
- Frequency Optimization: To prevent “notification fatigue” during high-activity periods, Iterable AI automatically determines the ideal message cadence for each user, ensuring you don’t burn out your audience during a peak cycle.
- Intelligent triggers: Infrastructure optimized for flash sales ensures that time-sensitive alerts land in inboxes or on screens within seconds of the trigger.
“Leakage”—when users move their transaction off-platform to avoid fees—is a marketplace killer. Iterable uses Predictive Goals and AI Agents to intervene before the churn happens.