Spring 2026 Product Update
Turn relevance into a predictable growth engine with Nova Intelligence.
Marketers can’t outwork the noise. They have to out-relevance it. Iterable’s newest innovations use trusted, context-aware agents to keep every message personalized as programs grow, so engagement compounds and growth becomes predictable.
Uncompromising Performance Precision
Innovation designed for enterprise impact and scale.
Monitor performance against business goals in real-time with the Iterable Command Center.
Move from building to directing with out-of-the-box AI agents that handle setup, personalization, QA, and optimization.
Identify and engage high-intent visitors before they convert with Unknown User Activation.
Expand into new channels with confidence with built-in SMS governance and audit-ready message retention.
COMMAND CENTER
Optimize at the speed of the signal, keeping execution aligned with strategic growth.
The new Iterable Command Center unifies goals, performance, and alerts into a single view. Marketing leaders can now see exactly what is driving — or dragging — performance across the entire portfolio, enabling faster prioritization and more confident ROI reporting.
NOVA AGENT
Scale relevance without the operational drag.
Traditional personalization breaks when programs grow. Iterable’s Nova agent handles the manual execution of personalizing campaigns in real-time. By removing the technical bottlenecks that slow your team down, personalization holds even as volume triples.
UNKNOWN USER ACTIVATION
Capture more ROI from the traffic you’ve already paid for.
Stop losing high-intent visitors just because they’ve not yet identified themselves. Unknown User Activation identifies and engages visitors at peak intent. Combined with our Google Ads Integration, marketing teams can reduce wasted spend and ensure paid and owned channels work together to drive conversions.
SMS COMPLIANCE TOOLKIT
Grow without the regulatory risk.
As marketing programs scale, complexity shouldn’t mean liability. Our SMS compliance toolkit and stored messages retention build governance directly in the workflow. Protect deliverability and maintain audit-ready proof of every communication, without slowing down your marketing team.
