Power Smarter Cross-Channel Campaigns That Personalize in Real Time

Description

The batch-and-blast era is behind us, and brands like Redfin are proving what’s possible with behavior-driven marketing. Redfin has moved almost entirely away from batch emails, relying on AI and dynamic content to deliver hyper-relevant, intent-based messaging. 

Watch this ADWEEK hosted webinar for a tactical conversation on building smarter campaigns with real-time personalization. Learn how marketers at Strava and Redfin are scaling automation, using intent signals to guide messaging, and balancing efficiency with authenticity. 

Learn how to: 

• Scale personalization with real-time triggers 
• Build for behavior-driven marketing 
• Move beyond first-name personalization 

Speakers

Katie Gray

Senior Integrated Marketing Manager

Iterable

Country Miller

Email Marketing Channel Manager

Redfin