BROADCAST MEDIA & STREAMING
Turn one-time viewers into loyal subscribers.
Iterable uses real-time viewing signals and preferences to create binge-worthy experiences.
Modern viewing habits require always-on, real-time engagement. Legacy silos cannot keep up.
Iterable turns casual viewers into loyal subscribers.
Convert freemium users with tailored onboarding.
Guide users from their first login by highlighting premium features and relevant content. Coordinate email, push, and in-app messaging to reduce friction and drive free users toward paid subscriptions.
Capitalize on viewing intent and trending content.
Trigger personalized alerts for premieres, finales, and trending content based on favorite genres and watch history before viewers switch platforms.
Predict and prevent subscriber churn with AI.
Identify at-risk subscribers and automatically trigger targeted win-back campaigns, personalized recommendations, and renewal offers to re-engage them and protect subscription revenue.
Built for high scale broadcast and streaming engagement.
Zero lag triggers for hype moments
Iterable processes real-time viewing signals to trigger messages at the exact moment interest peaks.

Native multi-screen engagement
Viewers switch between mobile, web, and CTV constantly. Iterable connects identity across every screen so engagement stays continuous.

No-code
marketing agility
Iterable’s visual studio lets teams build audiences, launch campaigns, and send personalized recommendations in minutes.

A unified streaming ecosystem
Connect watch history, behavior, and subscription data across your ecosystem into one unified viewer profile. 

access | Compliance | protection | controls | resilience
Security that protects user data without disrupting the experience.
How leading media brands acquire, engage, and retain viewers.
How Streaming Is Changing: Viewing Behavior, Monetization, and AI
Explore how fragmentation, subscription fatigue, and AI-driven behavioral modeling are forcing streaming leaders to rethink their strategies.
5 Ways to Make Your Streaming Platforms Stand Out
Discover five key lifecycle strategies—from real-time behavior tracking to advanced A/B testing—that subscription platforms use to reduce churn and win back users.
Modern Upsell and Cross-Sell Strategies for Subscription Businesses
Shift from generic upgrade prompts to responsive, behavior-based expansion systems that turn active customer usage into revenue.
What broadcast and streaming teams ask us most.
Iterable combines real-time data, cross-channel orchestration, and AI-powered personalization to help streaming brands drive engagement, grow subscriptions, and reduce churn from a single platform.

Iterable uses Nova Intelligence and behavioral signals to identify at-risk viewers early and automatically trigger personalized retention journeys with relevant content, recommendations, and offers.

Iterable uses viewer preferences, watch history, and engagement data to deliver personalized recommendations across email, push, SMS, and in-app channels, helping audiences discover more content they’ll love.

Iterable automates upgrade journeys based on viewing behavior, engagement, and content affinity, delivering targeted messages and offers that encourage viewers to become paying subscribers.

Iterable unifies viewer data across channels into a single customer profile, enabling personalized engagement powered by first-party data rather than third-party cookies.