The Growth Marketer’s Guide to Email Metrics
Today’s growth marketers know that it is always possible to better understand their customers. User preferences and lifetime value are not set in stone, so it’s essential to possess a spirit of self-improvement around the tools and tactics that drive marketing strategy.
Table of Contents
Introduction
Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. After all, how can you engage your customers if you’re not asking the right questions or collecting the right data?
Whether you’re evaluating email providers or building out your growth marketing stack, it’s important to select technologies that can ensure high deliverability, create more targeted messaging and analyze campaign results in real-time for sophisticated data-driven marketing.
This guide is for growth marketers and technologists interested in implementing high-performing email campaigns. In it, we cover the pivotal metrics used by three core groups:
- Email Marketers
- DevOps and Engineers
- Marketing Executives
We then demonstrate how Iterable and SparkPost’s joint solution can be leveraged to build and run better email campaigns by tracking these metrics.
If this report piques your interest and you’d like to learn how to use these email metrics to power data-driven marketing campaigns, please reach out to us.