As marketing programs grow, so does the complexity of the systems behind them. Marketers need to connect customer data, manage integrations, and act on new signals without switching between disconnected tools or waiting on engineering.
Iterable Integrations Hub brings those workflows together in one native experience so teams can discover, configure, manage, and monitor integrations directly inside Iterable, with greater visibility and control as their programs scale.
What is the Integrations Hub?
The Integrations Hub is a native, centralized experience inside Iterable that lets marketers discover, configure, manage, and monitor your integrations all without ever leaving the platform. Instead of relying on fragmented, third-party tools or external setup flows, the Integrations Hub puts you in total control.
What does the Integrations Hub do for marketers?
1. Everything in one central location
No more bookmarking external dashboards or chasing down partner documentation. You can now browse our full integration catalog, set up new connections with guided workflows, and manage existing ones directly within the Iterable app.
2. Turn CRM data into marketing fuel
Valuable customer data often gets trapped in systems like Salesforce. The Integrations Hub unlocks that data, seamlessly feeding your CRM records into Iterable. Marketers can instantly activate rich, real-time behavioral and profile signals to power dynamic, personalized journeys with no complex workarounds required.
3. Less reliance on engineering
Setting up custom sync logic usually consumes weeks of valuable developer time. With an embedded runtime handling execution, retries, scheduling, and connectivity under the hood, we’ve drastically reduced the friction and heavy lifting required to get your systems talking to each other.
What’s included at launch?
The Integrations Hub brings together your most critical marketing and data channels into a single operational hub:
- Brand-new native integrations: Including our deeply requested Salesforce Integration, making it easier than ever to sync CRM data directly to Iterable profiles, events, and catalogs.
- Upgraded existing integrations: Centralized management for the tools you already rely on, including Meta Ads, Google Ads, Movable Ink, Twilio Segment.
About the Salesforce integration
Our new native Salesforce CRM integration connects your team directly to the data that drives revenue with zero technical friction required.
- Automated data lifecycle: Handle historical backfills and set incremental sync schedules (from 5 to 60 minutes) to keep messaging, segmentation, and personalization seamlessly in sync.
- Smart identity resolution: Automatically detect Lead-to-Contact conversions and merge corresponding profiles so identity, behavioral history, and engagement remain tied to a single customer record.
- Multi-org management: Connect multiple Salesforce orgs, set object-level filtering, and independently configure, pause, or adjust sync flows as your business scales.
- Account-based & support Journey activation: Sync Account records into Iterable catalogs for account-based targeting, or convert Case status updates into custom events to trigger real-time resolution and follow-up journeys.
Ready to streamline your tech stack and activate your data faster? Log into Iterable today and check out the new Integrations Hub and Salesforce! You can also Join our Fall Launch webinar on October 1st to see it in action.