Iterable and Snowflake: Modernizing the Marketing Stack

Description

Iterable and Snowflake are partnering to enable customers to modernize their customer communications and deliver individualized, harmonized, and dynamic cross-channel customer experiences that deliver joy at scale.

Iterable will host Snowflake to discuss key trends surfaced in Snowflake’s Modern Marketing Data Stack 2023 report, joined by The Zebra to cover how Iterable helps them centralize their customer data, activate it across channels, and measure these campaigns by leveraging Snowflake’s Data Cloud solution.

You’ll come away with:

Best practices for Marketers seeking to measure and optimize business impact by leveraging Iterable’s Snowflake Data Share Integration

Understanding key trends in MarTech and how to best capture these opportunities by partnering with Iterable and Snowflake

Having a plan for how to modernize your marketing stack to deliver joyful Individualized, Harmonized, and Dynamic cross-channel customer communications at scale

Speakers