Braze is joining Salesforce. Your roadmap doesn’t have to.

Salesforce’s planned acquisition of Braze raises important questions about their future. Explore what this means for your strategy, what questions to ask, and how Iterable gives you the flexibility to move forward on your terms.

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What marketing teams are asking themselves.

Four questions to settle before you sign

Salesforce’s planned acquisition of Braze is pending approval, with close expected in its fiscal year 2028 (February 2027 to January 2028). It has not shared plans for Braze’s roadmap, pricing or support. If you run marketing on Braze or Marketing Cloud, or are choosing between platforms now, these are the questions to put to your vendor.

These are fair questions for any vendor, including us. Iterable can run next to your current platform on one program, so you can compare results before you decide.

Roadmap

“Which product are we actually building on?”

Salesforce says Braze is expected to strengthen Marketing Cloud. It has not said whether the two will merge or run side by side. Ask for the answer in writing, and ask what you can walk away from if it changes.

Pricing and terms

“What happens to our renewal?”

Ask what your contract says about a change of control and what price and packaging protections run through the next three years. If a bundle is on offer, ask what it covers, for how long, and what it costs at renewal.

People and Support

“Will we still have the team we rely on?”

Ask who your success contact is today and what the plan is for that team after close. Get support commitments in writing.

Integration and Data

“What is on hold while this gets sorted out?”

Integrations of this size take quarters to years. Ask how much of your next two quarters depends on features that are announced but not shipping. Ask for dates, a named owner, and what you get if they slip. Ask what your data terms say if the product moves into a larger data layer.

WHY ITERABLE, NOW

One roadmap. Built for your stack, not ours.

Independent

Customer engagement is all we build. Every release is decided by what our customers need, not by a parent company’s integration plan or suite targets.

Open by design

Connect directly to warehouses and CDPs through native connectors, flexible APIs, and webhooks, so Iterable fits seamlessly into your existing stack.

A partnership that stays put

G2 reviewers rate Iterable’s support above Braze’s. The team you start with is the team you keep, and they aren’t waiting on a reorg.

ITERABLE VS. BRAZE

What users report, side by side.

Scores from verified G2 reviews, out of 10. Higher is better.

MEASURE

ITERABLE

BRAZE

Quality of support

G2, out of 10

8.8

8.4

Ease of setup

G2, out of 10

7.8

7.6

Personalization