Iterable vs. ExactTarget
Iterable vs. ExactTarget

See why ExactTarget customers are turning to Iterable to deliver seamless brand experiences. Schedule a demo to learn how Iterable:

  • Unifies cross-channel engagement
  • Enables dynamic, behavior-based personalization
  • Orchestrates customer lifecycle marketing from sign-up to check out
About You
Your Needs
Schedule a Demo
Please provide your first name
Please provide your last name?
Please provide your company's name?
What is the size of your company?
What is your country/permanent residence?
In which state do you live?
In which state do you live?
Privacy Policy - By signing up, I agree with Iterable's Privacy Policy. I understand that I am signing up to Iterable Marketing emails and I can unsubscribe at any time.
What channels are you currently using? (Optional)
Please provide how many emails are you sending per month
Please provide your primary use case
welcome back !

Would you like to contact our sales team or request a demo?

Get Free Demo
Thank you !

Thanks for contacting us, we’ll be in touch shortly

ExactTarget customers are turning to Iterable to deliver seamless brand experiences.

Why? Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world class-customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel platform—built for marketers, trusted by engineers, designed with intelligence.

The Iterable Differentiator

Flexible Data Integration

Don’t worry about data limitations! With Iterable, leverage all your subscribers’ demographic, behavioral and event data—both internal and from third parties—in real time to trigger personalized messaging for seamless, cross-channel campaigns. Iterable’s flexible data model, modern APIs, and universal web hooks retrieve information from any source at virtually unlimited scale.

Behavior-Based Personalization

Facilitate interactive conversations with each individual customer by creating highly targeted messaging that is unique to them, in that moment, wherever they are. Build personalized, dynamic content with Iterable’s easy-to-use template builder and advanced handlebars logic. Take advantage of Iterable’s data feeds for time-sensitive data and personalize content across email and mobile campaigns with Iterable snippets.

Customer Journey Mapping

Visualize the entire customer journey and build sophisticated, cross-channel campaigns across email, push, SMS, in-app, web push, and direct mail. With Iterable’s intuitive, drag-and-drop Workflow Studio, create advanced, behavior-based workflows that will maximize customer engagement faster than the competition.

All-Purpose Value

With Iterable, you won’t sacrifice customer engagement for increasing costs. Utilize the platform’s full suite of features without fear of overage fees. Built for the modern marketer, Iterable allows you to focus on being creative, strategic and deliver ROI to your brand without breaking the bank.

Explore the Forrester Study: The Total Economic Impact™ of Iterable

700% ROI

Investing in Iterable yielded a 700% ROI due to increased revenue, improvements in the marketing team’s productivity, avoided costs from previous solutions and a payback period of less than 3 months.

20% Recovery

Due to improved timeliness and personalization of messaging, Iterable increased abandoned shopping cart recovery by 20%.

18% YoY

Due to improved timeliness, personalization of campaigns, and more targeted customer messaging, Iterable increased recurring revenue 18% YoY.

See What Our Customers Are Saying


We finally have a platform developers love that marketing actually can use.


The capability to easily execute dynamic channel and message personalization based on the unique treatment plan of each patient is the reason we switched to Iterable.


Iterable powers us to personalize customer engagement at scale through dynamic behaviorally triggered campaigns.

Iterable makes it so easy to accomplish my work.

Grace Pratt
Grace Pratt
Read Case Study

Ignite Growth With Iterable

Some of the world’s leading brands captivate customers with Iterable