Online Marketplace
Drive conversions by matching demand and supply.
Iterable unifies your real-time demand and supply data to spin the flywheel from day one, ensuring every message captures intent and drives instant conversion.
Poor match quality and slow response times lead to lost revenue on both sides of your marketplace.
Siloed inventory data
Your best inventory sits idle while buyers miss the listings they actually want.
Static, unguided search
New users browse but never reach their first transaction.
Missed intent windows
Generic, delayed messaging sends users elsewhere.
Iterable helps marketplace teams connect demand and supply in real time.
Activate and convert both sides of your marketplace.
Move users from registration to first transaction with journeys that adapt to behavior. If a vendor stalls mid-listing or a buyer abandons checkout, Journey Agent automatically deploys targeted SMS, push, or email messages to keep them moving forward—no manual intervention required.
Scale discovery with automated matching.
Turn your live inventory into a dynamic recommendation engine with Catalog. Automatically match active listings to real-time behavior and past purchases, then generate tailored inventory updates for every customer.
Prevent and prevent platform churn.
Use behavioral signals to automatically trigger win-back incentives or protective offers that improve retention and ensure transactions happen on your platform, not competitors.
Built for high-trust financial engagement.
Elastic infrastructure built for “flash” demand
Our foundation supports millions of custom events per second, handling massive volatility during peak seasons or viral product drops.
Speed without engineering dependency
Build and launch complex, dual-sided journeys in hours using no-code tools for schema management and orchestration.
Control over dual-sided user identities
Our flexible data model supports users who act as both buyers and suppliers, ensuring messaging adapts to the role they are playing in real time.
access | Compliance | protection | controls | resilience
Security for both buyers and sellers without slowing transactions.
What successful marketplace teams do differently.
How Leading Marketplaces Power User Engagement
Discover how industry leaders like Redfin and Glassdoor use predictive AI and cross-channel strategies to balance the complex needs of both buyers and sellers.
Glassdoor’s Advice for Shifting Your Marketing Strategies
Learn how Glassdoor evolved its customer journeys to stay relevant during global shifts and gain actionable tips on when to pivot your own marketing strategy.
SeatGeek Scales Personalization for Live Event Marketing
See how SeatGeek leverages Iterable’s Catalog and Snippets to automate real-time event recommendations that drive a 41% increase in campaign revenue.
What marketplace teams ask us most.
In a marketplace, a single human often wears two hats. Iterable manages this through a Unified User Profile that uses a single unique identifier (like an email or UserID) while supporting custom data schemas.
Yes. Iterable’s Studio (journey builder) allows for cross-audience orchestration. You can create a tansaction loop workflow where a buyer action (like “item purchased”) triggers a simultaneous branch for the seller (“ship your item”).
Marketplaces experience massive volatility (e.g., Black Friday or sudden viral product drops). Iterable is built on an elasticsearch foundation designed for scalability.
- Real-Time Ingestion: Our API can ingest millions of custom events per second without lagging your messaging.
- Frequency Optimization: To prevent “notification fatigue” during high-activity periods, Iterable AI automatically determines the ideal message cadence for each user, ensuring you don’t burn out your audience during a peak cycle.
- Intelligent triggers: Infrastructure optimized for flash sales ensures that time-sensitive alerts land in inboxes or on screens within seconds of the trigger.
“Leakage,” when users move their transaction off-platform to avoid fees, is a marketplace killer. Iterable uses Predictive Goals and AI Agents to intervene before the churn happens.