Interview

What brings you joy in your role?

Before joining Iterable, I would have said any day I got to just sit down and build journeys and other things in the platform. Now it’s that, plus the unique relationship with product that comes with being Customer 0–sometimes I get into betas early, and I get to indulge more of my “what does this button do?” tendencies now that my usage of Iterable is not purely about the ROI of the messages it sends.

How do you stay inspired or motivated in your work?

The biggest thing is that there is no replacement for liking what you do, and who you’re working with. But on a day to day level, if I’m feeling stuck, I do chores. That might be popping outside to water my tomatoes, or it might be going through some of my regular maintenance tasks that are bite-size. That feeling of finishing something usually unsticks me. (And if that fails, there’s always self-incentivizing with baked goods.)

What tips, tricks, or pieces of advice would you give a new Iterable user?

Definitely make the most of any time you spend with your CSM and/or implementation manager, and connect with other users whenever and wherever you can.

Learn your data – do practice segmentations, pore over your Messaging Insights, and just poke around so that you’re quick to notice if something seems off, or seems really really on.

What led you to choose Iterable over others in the market?

The first time I chose Iterable 5 years ago, it matched the needs of my program with a user experience that was simple enough for new/infrequent users while still enabling us to build complex journeys. The second time I chose Iterable, I had experienced the implementation process and knew the team could get our new instance up and running within a tech stack that had a lot of custom elements. The third time (this time) I chose to come to Iterable as an employee because of my cumulative experiences with the product and the amazing people I now get to call co-workers.

As a consumer, what brings you joy from a brand’s outreach/communication?

I love playing spot the personalization; like when a company texts me about an item on sale because I recently bought something in that color range. I also appreciate when brands lean into their own quirkiness.

Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?

This is old school, but I have a 12”x15” markerboard that I doodle things out on. It’s the birthplace of many a journey! For me there’s something about the tactile experience of drawing with a pen in hand that really gets my brain firing on all cylinders.

What would you like to see brands doing more of? Or less of?

I don’t think it’s possible to overemphasize the importance of empathy. As much as tools like AI or SMS are game changers, they’re merely facilitating your brand’s connection to the real live person with feelings and experiences that you’re marketing to.

What’s one thing that can instantly make your day better?

My nieces and nephew.

If you weren’t a marketer, what would you be?

I’d own a combination needlepoint store/bookstore/tearoom.