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Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity. 

Technology has finally caught up with all the promises and can now turn them into action. In this no-nonsense guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to adapt to these new, exciting times.


Here's what you'll find inside:

  • The three major technical roadblocks to achieving omni-channel relevance 
  • Why standard marketing automation tools have failed marketers 
  • Practical advice on creating a personalized customer experience
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