How and Why Care.com Modernized Their Tech Stack
While having customer data is vital, the challenge for marketers then becomes figuring out how…
About Amplitude
Truly understand what makes your users tick, rapidly release better product experiences, and grow your business across web and mobile.
Amplitude Website
How We Work Together
Through the bidirectional Amplitude-Iterable integration, Amplitude can now automatically ingest Iterable’s campaign metrics to better understand how users engage across all channels, and how this engagement affects their usage down-funnel within your app or website. Amplitude users can then identify and sync behavioral cohorts back to Iterable to execute personalized messaging.
Iterable Documentation
Resources
A Q&A on Analytics and Testing With Sue Cho From Calm
When it comes to having a strong testing mentality at the cornerstone of your growth…
Amplitude + Iterable: Customer Insights Made Actionable
Understanding your customers and their behavior is the first step to maximizing engagement throughout the…