Accelerate decision making and personalization with unified data insights.
The Iterable and Snowflake integration provides a powerful, two-way data flow that empowers marketers to easily and securely activate customer data for personalized cross-channel communications and create a comprehensive customer view for simplified organizational decision-making, all without relying on engineers.
The power of Iterable & Snowflake.
Personalize customer experiences
Easily & securely activate customer data from Snowflake directly within Iterable to power personalized cross-channel customer communications, all without the need for engineers.
Simplify data management
Eliminate the need to move or copy data, rebuild schemas, or manage data pipelines by ensuring your data is instantly ready for analysis.
Unlock your data’s full
potential
Join campaign event data generated
in Iterable with other Snowflake data across the business, providing everyone in the organization access to a more comprehensive view of customers.
Personalize communications with Smart Ingest.
Iterable’s Smart Ingest, co-developed with Hightouch, allows marketers to personalize their cross-channel customer communications in Iterable by ingesting data directly from Snowflake into a marketer-friendly, no-code visual UI.
Unlock governed insights with secure data sharing.
Iterable’s Secure Data Sharing integration provides zero-copy access to your Iterable user profile and campaign event data directly in Snowflake so teams can query, join, and model engagement data alongside the rest of your business data without managing pipelines. This makes up-to-date, governed metrics broadly accessible for analytics and action across your organization.
+25%
key campaign conversions
+15%
increase in open rates
3 days
for campaign creation vs. 3+ months
Reduce campaign creation time & engineering resources.
Iterable’s rETL solution makes it extremely easy for marketers to utilize data without any SQL knowledge. This means data points for campaigns can be
activated in Iterable in a matter of minutes, reducing the need for complex manual data uploads and engineering resources.
Powering data activation & personalization for over 250+ leading brands together.
About Iterable
Iterable is the AI customer engagement platform built
for enterprise scale, loved by teams, and trusted by
global brands like Priceline, Fabletics, Blockchain, and
Box. It transforms data into action, powering intelligent,
personalized experiences across every channel to
drive measurable growth. Iterable gives teams the
speed to move, the governance to stay in control, and
the flexibility to continuously optimize performance at
scale. With Iterable, customer engagement isn’t just a
tactic—it’s a growth engine.
About Snowflake
Snowflake makes enterprise AI easy, efficient, and
trusted. Thousands of companies around the
globe, including hundreds of the world’s largest, use
Snowflake’s AI Data Cloud to share data, build
applications, and power their business with AI. The era
of AI is here.
Learn more at www.snowflake.com (NYSE:SNOW).