Accelerate decision making and personalization with unified data insights.
The Iterable and Snowflake integration provides a powerful, two-way data flow that empowers marketers to easily and securely activate customer data for personalized cross-channel communications and create a comprehensive customer view for simplified organizational decision-making, all without relying on engineers.
The power of Iterable & Snowflake.
Personalize customer experiences
Easily & securely activate customer data from Snowflake directly within Iterable to power personalized cross-channel customer communications, all without the need for engineers.
Simplify data management
Eliminate the need to move or copy data, rebuild schemas, or manage data pipelines by ensuring your data is instantly ready for analysis.
Unlock your data’s full potential
Join campaign event data generated
in Iterable with other Snowflake data across the business, providing everyone in the organization access to a more comprehensive view of customers.
Personalize communications with Smart Ingest.
Iterable’s Smart Ingest, co-developed with Hightouch, allows marketers to personalize their cross-channel customer communications in Iterable by ingesting data directly from Snowflake into a marketer-friendly, no-code visual UI.
Unlock governed insights with secure data sharing.
Iterable’s Secure Data Sharing integration provides zero-copy access to your Iterable user profile and campaign event data directly in Snowflake so teams can query, join, and model engagement data alongside the rest of your business data without managing pipelines. This makes up-to-date, governed metrics broadly accessible for analytics and action across your organization.
+25%
key campaign conversions
+15%
increase in open rates
3 days
for campaign creation vs. 3+ months
Reduce campaign creation time & engineering resources.
Iterable’s rETL solution makes it extremely easy for marketers to utilize data without any SQL knowledge. This means data points for campaigns can be
activated in Iterable in a matter of minutes, reducing the need for complex manual data uploads and engineering resources.
FAQs
Iterable and Snowflake integrate via a native, bi-directional data loop powered by two core features: Iterable Smart Ingest and Snowflake Secure Data Sharing. This loop works in two distinct steps:
- Outbound (Iterable to Snowflake): Iterable streams campaign performance logs and user event metrics directly back into your Snowflake warehouse for unified analytics.
- Inbound (Snowflake to Iterable): Marketers use a visual, no-code UI to automatically pull customer data, attributes, and behavior traits from Snowflake into Iterable for immediate campaign activation.
No, marketers do not need engineering resources or SQL knowledge to use Snowflake data within Iterable.
While a data administrator is required for a brief, one-time initial setup to grant secure warehouse permissions, daily operations are completely self-service. Through a drag-and-drop interface, marketing and growth teams can independently map data fields, build audiences, and trigger syncs directly from Snowflake tables without writing a single line of code.
The Iterable and Snowflake integration establishes a warehouse-native data architecture that drives growth and reduces operational costs through three core business benefits:
- Hyper-Personalized Customer Journeys: Combines cross-channel engagement with deep historical data in Snowflake (such as offline purchase history, loyalty status, and custom product catalogs) to power dynamic, 1-to-1 personalization.
- Elimination of the “Engineering Tax”: No-code data activation with Iterable Smart Ingest allows marketing teams to visually map and activate customer attributes, behavioral events, and AI-driven insights in minutes rather than weeks.
- Reduced Total Cost of Ownership (TCO): Zero-copy secure data sharing eliminates the need to build, maintain, and pay for traditional ETL data pipelines, protecting data governance while dropping data storage and latency fees.
Measurable Impact: Mutual customers like The Zebra collapsed campaign deployment timelines from months to days, achieving a 15% increase in open rates and a 25% lift in campaign conversions.
No, the integration does not duplicate or permanently store your core warehouse data outside of Snowflake.
By utilizing zero-copy data sharing principles, Iterable reads the data directly from your Snowflake AI Data Cloud. Your data and analytics teams can query, join, and model Iterable’s engagement data alongside internal business infrastructure directly within your existing warehouse, maintaining strict corporate data governance and security compliance.
No, you do not need to build or manage data pipelines. Snowflake Data Share utilizes a native, zero-copy architecture that securely shares your Iterable campaign metrics directly to your warehouse.
The setup process requires minimal effort from your team:
- Iterable Configuration: The Iterable team completely handles the backend integration required to activate the Data Share.
- Warehouse Grant: A data engineer or Snowflake administrator on your team performs a one-time approval to accept the secure data share and configure local access permissions.
Once approved, the data streams automatically without requiring any internal pipeline maintenance.