What’s empathy have to do with marketing?
A lot, actually.
At its core, growth marketing maximizes business growth, with a heavy emphasis on retention.
That retention bit is the real differentiator here. The business embodiment of the golden rule.
All style and no substance doesn’t promote retention. It takes something more to build long-term, loyal customer relationships.
Download this guide to learn:
- Why relationships are at the heart of growth marketing
- How companies like Lyft and the American Red Cross are using empathetic marketing
- How to lead with empathy and tune into your customers’ feelings