Unboxing Must-Have Marketing Campaigns: Reactivation & Re-Engagement
Unboxing Must-Have Marketing Campaigns: Reactivation & Re-Engagement

It’s a well-known fact at Iterable: Email list pruning isn’t always the best strategy. In fact, it may even be counterproductive to your brand’s goals and hurt your ROI in the long run.

So what’s a marketer to do about all those inactive subscribers on your email list?

In this edition of Unboxing Must-Have Marketing Campaigns, we focus on what you should do instead of pruning your list: Send a reactivation or re-engagement campaign.

Download this guide to learn:

  • Why it’s never too late for a re-engagement campaign
  • The 3 types of reactivation campaigns that brands can send
  • Advanced tactics to up your cross-channel messaging game
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