2026 Enterprise Martech Outlook: Relevance has a shelf life

In this interview, Iterable CMO Priya Gill and Keanu Taylor, Global Head of Research at The Martech Weekly, discuss how enterprise marketers are moving beyond rigid platform debates toward flexible, orchestrated customer engagement – unifying data across systems to act on real-time signals instead of planning campaign by campaign.

They also explore how leading teams prove the business impact of that engagement by tying it to revenue and lifetime value, not vanity metrics. Together, they make the case that real-time customer conversations, not one-off campaigns, will define the next era of engagement.