Insights from the 2026 Customer Engagement Report Webinar

Can your marketing keep up with the Apex Consumer?

We analyzed feedback from 1,500 consumers and marketers to understand how behavior has actually changed -and where marketing is falling behind.

Today’s consumer isn’t just engaging with marketing. They’ve figured out how it works, and they’re using that to their advantage. They wait for discounts. They rotate between brands. They extract value, then move on.

To keep up, marketing can’t stay static. It has to respond in real time and adapt as behavior shifts.

Join lifecycle marketing experts from Iterable, Brigit, and Monks as they break down what’s changing – and what it takes to stay ahead.