How to Keep Up With the Modern Consumer in Lifecycle Marketing

Let’s be honest – your customers have outsmarted your marketing. They know when the promo is coming, they abandon carts on purpose, and they’ve figured out exactly how your systems work.

So what do you do about it? Iterable’s experts are breaking down findings from the 2026 Customer Engagement Report with insights pulled from 1,500 consumers and marketers showing you exactly how you can respond.

Learn how to move beyond static automation and leverage AI to build adaptive, responsive campaigns that outpace even the most strategic customers. Also:

• Identify the ‘Apex Consumer’ and how they’re reshaping engagement
• Translate behavioral insights into adaptive next-best actions
• Identify where AI can drive impact across content, campaigns, and journeys

And we’re not just talking about strategy, we’ll also show you how it all works live in the Iterable platform with demos on personalized promotions and a real cart abandonment workflow.