Iterable Unboxed: RCS

Beyond SMS: Transforming Static Texting into Interactive, App-Like Journeys

Consumers are glued to their phones, yet they ignore static SMS alerts and don’t want to download another app. They want rich, verified, interactive experiences inside the native channels they already use. Treating Rich Communication Services (RCS) as “richer SMS” misses its real power: delivering stateful, mini-app experiences with carousels, suggested replies, and verified sender badges directly in the inbox.

Join us for Iterable Unboxed: RCS to see the before-and-after transformation of upgrading your SMS strategy to RCS. Learn how orchestrating RCS natively alongside popular incumbents like email, SMS, and push on a single canvas drives up to 80% higher conversion rates and 74% greater engagement than traditional text messaging.

What You’ll Learn:

• The RCS Evolution: How to turn static text alerts into dynamic, interactive inbox experiences.
• Unified Orchestration: Why native cross-channel coordination maximizes conversions without disjointed touchpoints.
• Iterable RCS in Action: How Iterable’s canvas natively enables rich media, verified branding, and deep ROI tracking.

Stop using messaging as a basic delivery pipe. Turn the inbox into your primary engagement surface. Register now to claim the most trusted real estate on your customer’s phone.