The Curated Text: Building a Savory SMS Strategy that Drives your Business

It’s time to expand beyond email. The most successful brands tap into the one place customers look first: their text inbox. The era of SMS being a “nice-to-have” is over. It’s now the industry standard for driving flash sales, instant conversions, and true customer loyalty. Don’t be the last marketer to realize where the attention—and the revenue—has moved. Integrating SMS into your existing Iterable implementation makes orchestrating journeys across multiple channels seamless.

Successful SMS marketing, like a perfect charcuterie board, is about thoughtful selection, premium ingredients, and immediate consumption. It’s not about being noisy; it’s about claiming the last high-attention space on your customer’s phone before your competitors do.

In this webinar, we’ll teach you how to be the “Cheesemonger” of your marketing strategy, selecting and pairing the right elements to maximize conversions and drive immediate revenue. You’ll hear from Iterable experts about Iterable’s SMS solution and Kara Sheil, Senior Project Manager at Speedway Motors, on the value SMS brought to their marketing strategy.

After you’ve learned how to curate the best text-bite for your marketing strategy, we’ll show you how to curate the perfect charcuterie board for your holiday events.

Speakers

Kara Sheil

Senior Project Manager
Speedway Motors

Jonathan Moses

Lead Solutions Architect

Iterable

Chris Hoskins

Senior Solutions Architect

Iterable