Sports Roundtable: Building Always-On Fan Engagement

A peer discussion on turning fan moments into lasting relationships

Fan engagement no longer starts at kickoff or ends with the final whistle. Today’s fans interact across apps, social, streaming, ticketing, live events and more – creating more opportunities to build meaningful relationships, but also more complexity for sports marketers.

Join fellow sports marketing leaders for an open, peer-led discussion on what always-on fan engagement looks like in practice. We’ll explore how organizations are connecting fan data, responding to real-time moments, personalizing experiences across channels and keeping fans engaged beyond the season.

There’s no fixed playbook or presentation – the conversation will be shaped by the challenges, ideas and experiences around the table.