AI in Marketing: Consumer Perceptions & Practitioner Insights

Description

Discover key insights from two comprehensive reports: Iterable’s “Less do, more think: How to succeed in the AI-powered marketing era” and Tinuiti’s “Public Perceptions of AI in Marketing.”

Dive into how AI is transforming the marketing landscape with insights from industry leaders. Explore how AI not only enhances efficiency and creativity but also revolutionizes customer engagement strategies. Gain a deeper understanding of how consumer perceptions are shaping the future of AI, influencing its adoption and application across various sectors. Discover practical ways to integrate AI into your marketing efforts for optimal results.

You’ll walk away knowing:

• Benefits and efficiencies AI brings to marketing
• Industry leaders’ AI applications and strategies
• Consumer perceptions and expected AI impacts