Marketing Blog

May 4, 2023

Maximize Your Martech Investments With Value Mapping, Lifecycle Marketing, and Channel Planning
May 2, 2023

I Attended Activate ‘23—Here are My 4 Takeaways
April 27, 2023

How People Inc. Tackled a Large-Scale Migration to Iterable
April 25, 2023

Activate Summit 23: Recap and Takeaways
April 18, 2023

AI-Powered Marketing & Next-Gen In-App Messaging
April 14, 2023

A Look at Consumer Data Privacy Protections in 2023
April 11, 2023

AI and Cross-Channel Marketing at Activate Summit ’23
April 4, 2023

7 Steps to Streamline the Software R&D Cost Capitalization Process
March 31, 2023

The Essential Guide to Making Your Marketing Recession-Proof
March 28, 2023

How to Optimize Your SMS and MMS Strategy at Every Funnel Stage
March 22, 2023

The Best Push Notification Examples
March 16, 2023

Mobile Marketing Tips: Promotional SMS Ideas
March 14, 2023

Classic and Advanced Mobile Marketing Metrics to Prioritize
March 9, 2023

What is the Difference Between SMS and MMS?
March 6, 2023

Brands Getting Women’s History Month Right
February 28, 2023

Zero-Party Data Strategies for 2023
February 23, 2023

The Latest Mobile Trends to Watch in 2023
February 16, 2023

Supporting the Black Community During Black History Month & Beyond
February 9, 2023

Valentine’s Day Marketing Messages That Make an Impact
February 2, 2023

Tips for Attending Activate (From Someone Who’s Been to 7)