RCS
Transform static text into engaging app-like customer experiences.
Marketers using email and SMS may struggle with one-way conversations without the interactive experiences customers now expect. Iterable bridges that gap, allowing customers to discover, engage, act directly from their native messaging app.
Text messages and standalone apps face high drop off. RCS introduces modern, continuous chat experiences.
App fatigue & friction
Forcing users to download single-use apps creates fatigue, leaving brands locked out of delivering conversational experiences.
Stagnant legacy channels & fading ROI
Marketers need richer ways to engage customers on mobile, but traditional messaging limits interaction.
Disjointed, “forgetful” customer journeys
Channel silos force every interaction to start from scratch, making it hard to maintain momentum or deliver connected mobile experiences.
Verified branded messaging.
Build trust before a message is even opened. Display your verified company logo, brand name, and trust badge so customers instantly know who is reaching out.
Rich media & 2 way interactive carousels.
Transform flat text into immersive product showcases. Send vibrant images, videos, multi-card carousels, and tap-ready CTAs that allow customers to browse, discover, and act without ever leaving their inbox with up to 74% higher engagement rates.
Unified journey orchestration with Channel Decisioning.
Drag and drop RCS into your existing cross-channel journeys alongside email, SMS, push and more. Use real-time behavioral branching to send the right message at the exact right moment to drive conversion for cohesive, event-driven customer lifecycles.
Read receipts & analytics.
Gain full visibility into message delivery, read status, and journey performance to measure ROI and optimize customer engagement over time.
True cross-channel orchestration with RCS.
Every RCS message knows the customer
Iterable leverages your real-time user profile data, including behavioral events, custom user properties, and cross-channel engagement history so every RCS message adapts dynamically to where the customer is in their lifecycle right now.
Each interaction shapes the journey
Iterable brings RCS directly onto a single canvas alongside email, push, and SMS. Marketers can build real-time behavioral branches and cross-channel fallback that automatically steer customers toward long-term retention.
Enterprise RCS without the operational burden
Register verified sender profiles, connect native event webhooks, and scale globally using enterprise infrastructure. Iterable handles the operational heavy lifting so you can maintain brand trust without the tech overhead.
Drive higher engagement with rich, verified messaging.
“RCS gives us a verified sender identity, our logo, and our brand name at the top of the thread, so the message is recognizably Fabletics before it is read. In a channel where legitimacy is the barrier to engagement, verified branding is a deliverability and conversion asset, not just a design upgrade.”
Adrian Rohr, VP Membership and Retention
stronger conversion rates over traditional sms
Source: CM.com
of consumers trust a message with verifications
Source: Infobip / GSMA
of people are more likely to engage through RCS
Source: GSMA Intelligence
FAQs
RCS (Rich Communication Services) is the modern successor to SMS that supports brand verification, media-rich content (images, videos, carousels), and interactive buttons inside native messaging apps.Natively integrated into Iterable’s canvas alongside email and push, it eliminates friction to capture attention, boost interaction, and unlock higher cross-channel conversions right inside the native inbox.
While SMS traps you in plain text and easily ignored links, RCS turns every message into an interactive, branded touchpoint with verified profiles, rich media, and suggested action buttons. This eliminates click-through friction and builds instant trust, turning passive text reads into immediate, high-converting customer actions right inside the native inbox.
Lifecycle marketers need to register a verified RCS sender profile and ensure targeting supported markets (starting with major U.S. carriers during Private Beta). Check out this support document for more information.