Inside our personalisation playbook on user segmentation, we expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign.

We highlight real-life examples and applications from innovative brands and share a self-assessment for marketers to document the strategic details of their brand’s segmentation approach.

Walk away with understanding:

• Why B2C brands should rethink traditional segmentation strategies
• The four steps marketers need to build their brand’s perfect audience
• How to self-assess your segmentation capabilities to support your marketing goals