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About UNiDAYS

UNiDAYS is the world’s leading student affinity network, with access to over 10+ million students worldwide. We provide integrated, multi-channel campaigns and solutions to help brands reach students—the highest value consumer group of all time.

Beth 's Bio

Experienced CRM Manager in both B2C and B2B communications. Known for delivering scalable technical solutions to power personalised and automated campaigns throughout the customer lifecycle.

Fun Facts

I used to be in the U.K. top 15 at badminton under 15’s!

Interview

What do you love about your role? 

There are always new scenarios arising that require new solutions. Being able to provide technical solutions that not only solve the issue at hand, but also enable the team to scale globally or to large volumes is really rewarding.

 

What frustrates you about marketing?

A lot of people believe marketing is fluffy, creative and all about the design elements. I truly believe that this stuff is irrelevant if you don’t have the right data and tech that enables you to truly connect with your audience in ways the audience wants or needs.

 

What does growth marketing mean to you? 

I believe growth marketing is actively finding new solutions that work at scale. This enables you to grow quicker and helps efficiencies, meaning your new solutions will be converting better, on a large scale, faster. We should no longer be resting on our laurels or sticking to what we know.

 

What is one piece of advice that you would give to a new Iterable user? 

Don’t be afraid of change, embrace the tools Iterable provides, and plan! The biggest achievement from our migration to Iterable was being able to simplify our workflows as we migrated. This saved tons of valuable time in the long run.

 

What do you like most about using Iterable?

The flexibility it offers, the speed and reliability. There are multiple ways you can do one thing, which means you can easily pick the way which aligns best with your business. The speed saves us so much time. Pulling segments—e.g. you can pull complex audiences and have a county within seconds! And being able to rely on a system that powers all of your communications is great!

 

How do you plan to leverage Iterable in the future?

We have plans to go from 10% of communications being automated to 80% this year, and I’m confident with the power of workflows, event and data integrations, this huge project will be made easier with the flexibility of Iterable.

 

What’s the best advice you’ve ever been given?

If it’s not challenging, you aren’t growing—don’t get comfortable.

 

If you weren’t a marketer, what would you be? 

A detective! I love a crime TV program.