About TodayTix Group
TodayTix Group is on a mission to find a seat for everyone, seamlessly connecting a global audience of more than 20 million with inventory spanning from Sondheim to Shakespeare to Spielberg.
SG McDuff is a CRM Marketing Manager at TodayTix Group, where she manages lifecycle marketing, transactional communications, SMS strategy and implementation, and template optimization.
With 7 years of CRM marketing experience, she has previously managed email and digital marketing campaigns for Blue Apron, Broadway.com, and Fitzmartin.
[Iterable] snippets have been huge in allowing my team to scale our CRM program while maintaining consistency in design – and they make updating templates 100x easier.
What brings you joy in your role?
The people I work with. I love that CRM touches such a wide range of the user journey, which means that I get to collaborate with so many different teams at our company.
How do you stay inspired or motivated in your work?
I truly believe in the mission of TodayTix Group, which makes my work that much more meaningful. As a theatre kid who has experienced first-hand how lifechanging theatre and live entertainment can be, I want everyone to have the opportunity to experience this.
What tips, tricks, or pieces of advice would give a new Iterable user?
The Knowledge Base is such a valuable resource. If you have any question about how to do something or where to find something in Iterable, check there first.
What are some Iterable features that have made your job easier? Or have been game-changers for yourself and your team?
Snippets have been huge in allowing my team to scale our CRM program while maintaining consistency in design – and they make updating templates 100x easier.
As a consumer, what brings you joy from a brand’s outreach/communication?
Personalized touches and creative use of customer data make brand communication exciting and delightful. I know that companies have a lot of information about me, from user behavior and preferences to demographic data. When brands actually use that information in a way that is useful, entertaining, or thoughtful it brings me joy.
What’s one thing that can instantly make your day better?
Chocolate chip cookies.