Between the global pandemic, social unrest and the turbulent U.S. election cycle, 2020 put brands to the test. How do marketers communicate corporate values and build consumer trust when “unprecedented times” becomes the ultimate cliche?

Iterable surveyed 500 B2C marketers around the world to examine how brands responded to events in 2020 and what’s in store for them this year.

Come for this highly interactive webinar and discover:

• If the words behind marketers’ messaging actually matched their actions
• What role ethics play when deciding whether to be politically neutral
• How leading businesses pivoted their marketing to build trust