It’s that time again, when creativity, innovation, and empathy take center stage. The 2025 Iterable Expie Awards celebrate the marketing teams, individuals, and partners who are setting new standards for how brands connect with their audiences.
Across industries and continents, these finalists are transforming customer experiences; using data intelligently, orchestrating messages seamlessly, and proving that personalization and performance can go hand in hand.
The Expies Celebrate Marketing That Moves People
The Expies recognize marketers who don’t just keep up with change, they lead it. From real-time personalization to human-centered storytelling, our finalists show what’s possible when creativity meets technology.
This year marked a record number of submissions, and each submission reflected bold ideas and measurable impact. Narrowing the field wasn’t easy, but the marketers on this list truly embody Iterable’s spirit of connection through innovation.
Meet the 2025 Expie Finalists
This year’s finalists represent a diverse mix of brands and teams that are turning data into dialogue and insights into impact.
From standout campaigns powered by Iterable’s AI Suite to beautifully orchestrated cross-channel experiences, each finalist demonstrates the art (and science) of exceptional customer communication.
What’s Next For the 2025 Expie Awards?
The winners of the 2025 Iterable Expie Awards, including Visionary Leader of the Year and the Partner Awards, will be announced next month, closing out the year with a celebration of marketing excellence.
Winners will enjoy VIP recognition at Activate Summit 2026, Iterable’s flagship marketing conference taking place April 21–23 in Los Angeles, California. As part of Activate’s community of innovators, Expie winners will join the world’s top marketers for two days of learning, inspiration, and connection, sharing their success stories and inspiring what’s next in customer engagement.
Until then, join us in celebrating the marketers who continue to raise the bar and redefine what it means to create joyful, connected experiences.