The Iterable Expie Awards

This award honors the team that leverages cutting-edge AI to deliver exceptional, personalized customer experiences, powered by Iterable’s AI Suite. From Predictive Goals to Frequency Optimization, these marketers are using AI not as a buzzword, but as a competitive edge—delivering the right message, to the right person, at the right moment.

Be descriptive in your application for Best AI-Powered Customer Experience by detailing the use cases you are highlighting, your goals or KPIs, the channels and tools that you leveraged, and any success metrics. Bonus points for visual examples.

This award celebrates the bold teams that embraced change, took on the challenge of migration, and are already seeing big wins. You didn’t just make the switch to Iterable, you transformed your marketing strategy, and it’s time to show off the results.

Please share what led you to your decision to switch platforms, your migration experience, the measurable success, and overall impact.

This award honors the teams that are creating seamless, personalized experiences across channels like SMS, Embedded Messaging, WhatsApp, In-App, and more. In a world where fragmented messaging is the norm, these brands stand out by delivering unified journeys that boost engagement and impact.

Tell us how your team uses Iterable to build a connected cross-channel experience with messaging tailored for each channel and stage of the customer journey. Bonus points for visual examples.

This award recognizes the behind-the-scenes work that powers great marketing: the data and operations teams using Iterable to build the foundation for smarter, faster, and more personalized engagement. From unifying customer profiles with real-time behavioral and demographic data to delivering dynamic content at scale with Catalog, these teams turn raw data into meaningful, measurable moments.

Tell us how your team is using Iterable to architect a data strategy that drives real-time, individualized engagement through smart integrations, automation, and activation.

This award honors a marketing moment that truly stood out—sparking connection, challenging the status quo, and delivering creativity with impact. Whether it was a bold pivot, an emotionally resonant experience, or an unexpected twist, this moment proved what’s possible when marketing moves in real-time.

To apply, tell us:

• What made this moment stand out from the rest.
• The channels you used and how they worked together.
• Include screenshots, metrics, or customer feedback that bring the moment to life.

This award honors a visionary leader who is redefining how their organization connects with customers. They’re not just responding to change—they’re empowering their teams to drive it.

By championing cross-functional collaboration, fostering a culture of learning, and enabling AI-powered innovation, this leader is setting a new standard for what it means to engage customers with relevance, agility, and impact.

To apply, tell us:

• What initiatives have you or your nominee led with results delivered.
• How you or your nominee inspire innovation, experimentation, and team growth.
• Add performance metrics and team endorsements to bring the story to life.

This award honors an individual marketer who’s a true Iterable expert. They make a big impact on their team by driving innovation, taking smart risks, and executing standout campaigns that elevate their brand.

This person collaborates across teams, leads with creativity and impact, and is the go-to pro for building automated, high-performing experiences that inspire customer loyalty.

Does this sound like you or someone you work with? To apply, tell us:

• What makes you or your nominee a Marketing MVP.
• How your marketing automation program been elevated, including metrics that speak to the business impact of the nominee.
• Additional endorsements from colleagues for extra points.

This award recognizes a technology partner that’s helping Iterable customers unlock smarter, more connected marketing. Whether through seamless integrations, real-time data activation, or AI-powered capabilities, this partner is making it easier for brands to move faster, engage smarter, and deliver meaningful experiences.

* We will not be accepting submissions for Technology Partner of the Year. A winner will be announced in December.