The Iterable Expie Awards

This award honors the team that leverages cutting-edge AI to deliver exceptional, personalized customer experiences, powered by Iterable’s AI Suite. From Predictive Goals to Frequency Optimization, these marketers are using AI not as a buzzword, but as a competitive edge—delivering the right message, to the right person, at the right moment.

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This award celebrates the bold teams that embraced change, took on the challenge of migration, and are already seeing big wins. You didn’t just make the switch to Iterable, you transformed your marketing strategy, and it’s time to show off the results.

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This award honors the teams that are creating seamless, personalized experiences across channels like SMS, Embedded Messaging, WhatsApp, In-App, and more. In a world where fragmented messaging is the norm, these brands stand out by delivering unified journeys that boost engagement and impact.

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This award recognizes the behind-the-scenes work that powers great marketing: the data and operations teams using Iterable to build the foundation for smarter, faster, and more personalized engagement. From unifying customer profiles with real-time behavioral and demographic data to delivering dynamic content at scale with Catalog, these teams turn raw data into meaningful, measurable moments.

Tell us how your team is using Iterable to architect a data strategy that drives real-time, individualized engagement through smart integrations, automation, and activation.

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This award honors a marketing moment that truly stood out—sparking connection, challenging the status quo, and delivering creativity with impact. Whether it was a bold pivot, an emotionally resonant experience, or an unexpected twist, this moment proved what’s possible when marketing moves in real-time.

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This award honors an individual marketer who’s a true Iterable expert. They make a big impact on their team by driving innovation, taking smart risks, and executing standout campaigns that elevate their brand.

This person collaborates across teams, leads with creativity and impact, and is the go-to pro for building automated, high-performing experiences that inspire customer loyalty.

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Shweta Puri

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This award honors a visionary leader who is redefining how their organization connects with customers. They’re not just responding to change—they’re empowering their teams to drive it.

By championing cross-functional collaboration, fostering a culture of learning, and enabling AI-powered innovation, this leader is setting a new standard for what it means to engage customers with relevance, agility, and impact.

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Adrian Rohr 

This award honors a Chief Marketing Officer who exemplifies modern marketing leadership, balancing bold creativity with data-driven precision. This visionary CMO is redefining what it means to connect with customers in today’s dynamic landscape: championing innovation, inspiring teams, and driving measurable impact across the business. From leading transformative brand moments to building cultures that embrace experimentation and empathy, this leader doesn’t just set strategy—they set the standard.

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Lindsay Irvine

Apply Digital was recognized as Agency Partner of the Year for their implementation expertise, creative excellence, and ability to help brands deliver more personalized, real-time customer engagement.

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Movable Ink was recognized as Technology Partner of the Year for empowering the ultimate “better together” story, uniting its leading personalization engine with the Iterable platform to help customers turn fragmented data into seamless, visually rich, and hyper-personalized experiences at scale.

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MissionOne Media, the CRM and media arm of BarkleyOKRP, was recognized as Rising Star Partner for the team’s rapid impact, innovative engagement strategies, and meaningful contributions to growing the global Iterable community.

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