When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalisation we didn’t know was possible.

Now it’s on all brands to live up to these high standards. Though it’s challenging, there’s hope – 83% of consumers will share their data in return for more personalised experiences.

This guide explains how to personalise email and cross-channel campaigns that deliver hyper-relevant content at the perfect moment for each customer.

Download this guide to:

• Master the three distinct levels of personalisation maturity
• Create dynamic content with user and event data, data feeds and metadata
• Learn how top brands are building individualised recommendations