Customer experience as a term hasn’t changed. What’s changed is how we, as brands, approach building a customer experience. Today, thousands of Dreamers, Builders, and Makers of leading customer experiences are coming together at Activate Live to collaborate and share insights into how we can meet customer expectations at the individual level.
The pandemic dramatically shifted the way people could interact with one another and the brands they love. From the digital transformation expedited by COVID-19 to the new era of human-driven marketing, the sessions today will showcase how brands are adapting to the changing needs and desires of consumers.
Authentic Experiences, Empowered Connections
Activate Live is about making memorable experiences—for attendees and their customers. Each session has been tailor-made to empower teams from a multitude of industries to connect and share ideas for better personalization and empathetic marketing.
Consumers are looking for brands that stand by their values and create authentic experiences. To kick off the conference, Bozoma Saint John, CMO at Netflix, and Sara Varni, CMO at Twilio, will share with attendees how to be inclusive and vulnerable in your marketing and how to do this in a seamless digital experience.
“It’s an honor to be a part of Activate and share the virtual stage with such talented experts in marketing and customer experience,” said Varni. “Technology has influenced how we connect with the customer, especially amid a pandemic, and I’m excited to share how brands can bring that human connection to the digital world.”
Later today, Justin Zhu, co-founder and CEO at Iterable, and Bela Stepanova, VP of Product at Iterable, dive into how brands can instill a level of humanity in their marketing, more closely personalizing the experience for consumers while taking their needs into account.
The incredible speaker lineup continues with sessions hosted by DoorDash, Cars.com, Blockchain, and Zoopla, to name a few. Split into two tracks—Making a Memorable Customer Experience and The Customer Experience in Practice—the sessions feature something for everyone.
Big-thinking Dreamers and strategic Makers can find new ways to interact with their customers in the Making a Memorable Customer Experience track, while problem-solving Builders can find new solutions to modern challenges in the Customer Experience in Practice track.
Starting a Conversation, Making an Impact
Activate Live is just the beginning, though. The whole event is devoted to starting a conversation. Marketing as we know it today is a conversation—a back-and-forth between brand and consumer. We mirror this experience by coming together for the greater good of the customer experience. Everyone attending Activate Live builds products that bring their customers joy in some way. Our marketing should reflect that.
Similarly, brands today are making a difference. We have values that affect the way we present ourselves to the world. In that vein, Iterable is committing to making a larger impact beyond just what we can do to help our customers and partners. As part of Activate Live, we are donating $50,000 to EarthDay.org and Futures Without Violence to support their efforts to spread climate and environmental literacy and safety and equity of all humans, respectively.
As mentioned above, Activate Live is only the beginning. Keep an eye out for the ways in which Iterable and our community are taking action to be drivers of good moving forward.
Activate Your Experience
The only downside to today’s event is that we couldn’t host all of you! Fear not—the sessions, insights and conversations will live on. Sign up and you’ll have access to your own experience with the sessions.
And if you’d rather talk to an Iterable expert to activate your customer experience right now, reach out and schedule a demo.
