Marketers are people. Marketers are also customers. Yet the traditional brand-customer relationship is one-sided and formal—stripped of the human element. One side tells the other what’s available and the latter makes a choice to buy or not. End of story.
That’s not good enough for today’s customers. And that’s not good enough for us.
But rather than tell you how to build relationships with customers—by focusing on empathy, transparency, and (gasp!) humanity—we’re going to show you on April 7 at Activate Live.
For the second year in a row, Activate is going completely virtual. This year, we are bringing you stories, insights and strategies you can take with you to make your customer experience memorable. You don’t have to dream of building a long-lasting relationship with your customers anymore.
At Activate, you can make it a reality.
Drum Roll, Please…
We’re thrilled to announce that Bozoma Saint John, CMO of Netflix, will kick off the conference! At 8 a.m. PT, Bozoma will join Tasha Reasor, our VP of Demand Generation and Customer Marketing, for a fireside chat to discuss customer experience and inclusive marketing.
Bozoma Saint John, a globally recognized marketing icon with 20 years of experience under her belt, needs no introduction. But why not learn a bit more about our Activate headliner?
Meet “Badass Boz”
Born in Connecticut and raised in Ghana, Saint John graduated from Wesleyan University, and—like so many young (and starry-eyed) professionals—moved to New York City. After a stint of job-searching, Bozoma was directed to a temp agency that eventually landed her with a job answering phones for Spike Lee. Her career in marketing and management started there, when she was asked to review one of Spike Lee’s scripts. A few marks of a red pen sent her from answering phone calls to managing accounts. From there, she moved from intern to icon with Apple, Beats and Pepsi, and she was quickly named the Chief Brand Officer at Uber.
Fast forward to today: Bozoma Saint John joined Netflix as CMO in June 2020, after she held the same role at Endeavor. Importantly, Bozoma has been recognized for her breakthrough work by both the industry and her peers, having been inducted into the American Advertising Federation Hall of Achievement in 2014. Additionally, Bozoma serves on the boards of Girls Who Code and Vital Voices, and in March 2017, she was named as a Henry Crown Fellow by the Aspen Institute.
We are beyond honored to have Bozoma Saint John at Activate. Just ask our co-founder and CEO Justin Zhu:
“We are beyond honored to welcome Bozoma Saint John, Global Chief Marketing Officer at Netflix, as the keynote speaker at this year’s Activate Live. We value authenticity, creativity and strategy when creating memorable customer experiences, and we admire how Bozoma Saint John champions this approach with tenacity.”
For the Dreamers, Builders and Makers
Today’s consumers expect more from brands. The customer experience now is about individualization. It’s about humanization.
Activate Live is for anyone who wants to connect with their customers on a personal level. To make it a little more personal for you, we want to recognize your talents. Because to us, you are the dreamers, builders, and makers that create memorable experiences for your customers:
- Dreamers: Dreamers constantly have an innovative, clear eye on the future. They think big and identify the direction of your brand and ensure customers grow along with the business.
- Builders: Builders thrive when solving problems and shaping the foundation on which the business succeeds. They construct products that bring customers joy and create the best infrastructure to empower brand growth.
- Makers: Makers foster connections directly with customers. They craft strategies and tactics that promote long-term relationships and satisfy the customer’s call for individualization.
Authentic Experiences. Empowered Connections.
The three archetypes above make up our customer base. Iterable is about helping brands create memorable customer experiences for their customers, so Activate does the same.
Each archetype will be symbolized by its own color (and corresponding hues) to help guests customize the experience to what they want to learn. For a truly customized experience, you can attend sessions in one track or jump between tracks:
Track One: Building a Memorable Experience
Best Suited for Dreamers and Makers
In this foundational track, you will find sessions illustrating how to approach building a customer experience that includes empathy, values and personal connection. These sessions show you how to use tools at your disposal to communicate at the individual level.
Track Two: The Customer Experience in Practice
Best suited for Builders and Makers
In our practical track, you will learn how to take action right away. From journey mapping to gleaning insights from massive data sets, the sessions in this track delta what steps needed to be taken to improve the customer experience.
Save Your Spot to Join Bozoma Saint John at Activate
Yes, Activate is live and 100% free—which means that no matter where you are in the world, you can join a community of marketing dreamers, builders and makers.
Save your spot to see speakers, like Bozoma Saint John, rock the stage and pave the future of marketing.
