Meet Iterable.
Our Story
Iterable’s core purpose has always revolved around people—enriching the relationships between consumers and brands, empowering the marketers who create experiences, and uniting a team of people capable of bringing such a vision to life. These are the key moments that have defined Iterable and continue to guide us along our journey.
Our Mission
“Iterable connects people with products that bring them joy.”
Authenticity, connection, and joy—the key components of a memorable experience. Since our founding, these are the pillars upon which we’ve developed our platform. Our services enable marketers to put their authentic selves into their work and build meaningful relationships with each and every one of their customers. These are the connections that foster joy.
Leadership Team
Andrew Boni
Co-founded Iterable in 2013, and has served as CEO since 2021. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. Graduated with a B.S. in Computer Science from Boston College.
Jeff Samuels
Chief Operating Officer
Joined Iterable in 2019. Previously served as VP and CMO of Cisco Security (Cisco’s $2 Billion+ security business), and CMO at OpenDNS. Over 20 years of leading go-to-market strategy execution and business operations. BA from Columbia University.
Adriana Gil Miner
Chief Marketing Officer
Joined Iterable in 2021. Previously CMO at Qumulo and Artefact, and held leadership positions at Tableau, Weber Shandwick, and American Express. 20+ years of experience in high growth marketing executive roles. MC from University of Washington and BA from Universidad del Zulia.
Doug Adamic
Chief Revenue Officer
Joined Iterable in 2024. Previously served as CRO at Brex for 2 years, following a 16-year tenure at SAP Concur, where he held the CRO position and various sales leadership roles. Extensive experience in revenue operations and sales strategy in the B2B SaaS industry. BS in Finance and Economics from Babson College.
Bela Stepanova
SVP of Product
Joined Iterable in 2020. Previously Sr. Director of Product at Box, with Product and Engineering experience at Accenture and Random Walk Computing. Expertise in B2B product development and design. BA in Computer Science from University of California, Berkeley.
Samya DasSarma
SVP of Engineering
Joined Iterable in 2024. Previously Vice President of Engineering at Box. 25 years of experience in software development and leadership with Medallia, Twitter and Juniper Networks. Bachelors in Computer Science and Engineering from Indian Institute of Technology, Guwahati.
Vasu Kohli
Chief Information Security Officer
Joined Iterable in 2020, and has served as CISO since 2022. Before Iterable, led risk management and compliance as Sr. Director, Information Security, and GRC Leader, at Palo Alto Networks. Over 15 years of experience in security, risk management, and information technology. BS in Mathematics from San Jose State University.
Heather Blank
SVP of GTM Strategy and Partnerships
Joined Iterable in 2024 following a two-year advisory stint. Previously held senior leadership roles at Responsys and Datalogix (both acquired by Oracle) and MediaMath. 25+ years of experience in driving GTM and Product Strategy for high growth MarTech and AdTech SaaS companies. BA from University of Arizona.
Daniel Karen
SVP, Customer Success
Joined Iterable in 2024. Previously served as SVP of Global Customer Success at project44, following an 8-year tenure at Sprinklr in CS leadership positions. Earlier career includes roles at Golin, Vitrue, and Oracle. Proven track record of scaling customer success operations and driving retention in high-growth SaaS environments. BS in Journalism and Public Relations from The University of Kansas.
Our Core Values
We act with integrity and operate as reliable sources of expertise for our clients, partners, and those who rely on us to meet their goals.
We proactively look for areas to improve ourselves and our work even as challenges or plateaus arise.
We encourage health, happiness, and the presence of energized focus and flow in both our professional and personal lives.
We practice self-improvement and empathy toward others and own up to mistakes to build accountability and strengthen relationships.
Discover What Makes Iterable a Best Place to Work
We believe contributions aren’t bound by location. Employees from all over the world have helped foster an inclusive remote work culture. Together, we’ve been building the operations, processes, and supporting structures that ensure our remote teams are empowered to thrive in the same collaborative and visible team environments as our physical office locations. Read more from our remote employees in this blog post.
Offices
San Francisco, CA
201 Spear Street, Suite 1050
San Francisco, CA 94105
New York, NY
58 W 40th, 16th Floor
New York, NY 10018
Denver, CO
1700 N Broadway, Suite 1220
Denver, CO 80290
London, UK
106-114 Borough High Street
London, SE1 1LB
Sydney, NSW
The Commons, 388 George St.
Sydney, NSW 2000
Lisbon, Portugal
Palacio Sotto Mayor, Av.
Fontes Pereira de Melo 16, 1050-121
