New product release. More powerful capabilities for modern marketing teams.
As marketing programs scale, the margin for error shrinks. A missed suppression. A scattered creative workflow. Performance metrics that you can’t fully trust. Small gaps can quickly turn into costly mistakes, inconsistent experiences, and unclear ROI.
This month, we’re rolling out a broad set of new features across Iterable designed to strengthen controls, protect your brand, and deliver clearer, more trustworthy reporting. From reliable warehouse data sync to built-in suppression safeguards and improved cross-channel insights, these enhancements help marketing teams move faster and make decisions with greater confidence.
Iterable Data Sync
For marketing teams that rely on their data warehouse as the source of truth, accessing clean, reliable data is often harder than it should be. Unreliable API connections, manual exports, and webhook-based workarounds make it difficult to get a complete, long-term view of performance, and even harder to prove ROI.
What is Data Sync?
With Data Sync, marketing teams can reliably and safely copy Iterable engagement data directly into their warehouse or cloud destination. Instead of stitching together exports or maintaining custom pipelines, they get a centralized, consistent feed that connects seamlessly with the rest of their business data.
Why does Data Sync matter to Iterable users?
This matters because more complete data leads to more confident decision-making. With a reliable flow of Iterable data in your data warehouse, analytics and data teams can run deeper analysis, build more accurate models, and give marketing a clear view of what’s driving revenue. No more second-guessing numbers. No more reactive reporting. Just confident, data-backed optimization.
Iterable Data Sync is available as an add-on to existing Iterable packages and currently supports US-based customers. Reach out to your account representative to learn more
Global Suppression List
For marketing operations teams and campaign managers, especially in regulated industries like gaming and financial services, governance isn’t optional. But today, consistent suppression often relies on manual setup and patchwork solutions, increasing the likelihood of human error and accidental sends.
What is Global Suppression List?
Iterable’s Global Suppression List gives marketing teams a built-in safeguard. Marketers can automatically exclude designated users from campaigns and journeys within a project, without recreating suppression logic every time. Once configured, suppression is enforced consistently, helping protect sensitive audiences and reduce the risk of unintended sends.
Why does Global Suppression List matter to Iterable users?
This isn’t just about convenience. It’s about stronger governance and brand protection at scale. Whether marketing teams are excluding designated customers, at-risk users, or restricted cohorts, they can move forward knowing the right guardrails are in place. Fewer manual steps, fewer mistakes, and greater peace of mind.
Iterable’s Global Suppression list will begin rolling out to customers on February 21, 2026 through the coming weeks.
Creative Library
As teams scale across channels, creative assets often end up scattered across tools, shared drives, and inboxes. That slows down campaign creation, making it harder to reuse approved content and increasing the risk of off-brand messaging.
What is Creative Library?
Creative Library is the single source of truth for approved creative assets. Store, organize, and reuse images, PDFs, and videos used across channels, all in one secure, centralized place with Iterable’s platform. Instead of searching for the latest version of an image or re-uploading assets, marketing teams can quickly access what they need and keep building.
Why does Creative Library matter to Iterable users?
The impact is immediate: faster campaign builds, smoother collaboration, and stronger brand consistency across every touchpoint. As cross-channel strategy grows, having a structured home for creative assets reduces friction and keeps execution tight and effortlessly on-message.
Iterable’s Creative Library list is available to all customers on February 21, 2026.
That’s Not All. More New This Month
1. New list enhancements, including foldering
Iterable’s list enhancements optimize the Lists page to help marketers manage and find audiences faster by adding key workflow improvements, such as optional foldering and bulk actions, so teams spend less time clicking around and more time sending campaigns.
Availability: Rolling out to customers over the next few weeks
2. New enhancements to the usage and billing page
Updates to the usage & Billing page now display usage against contracted limits in one place, so marketers and finance can monitor consumption, prevent surprise overages, and align on billing without manual tracking.
Availability: Rolling out to customers over the next few weeks
3. New experimentation analytics
Iterable’s Persistent Winner Selection helps marketers trust A/B test results by capturing a snapshot of performance metrics the moment a winner is declared, preserving the integrity of your test results and preventing post-decision sends from distorting reporting.
Availability: Rolling out to customers over the next few weeks
4. New metrics for embedded messaging
Embedded messaging is now included in cross-channel reporting with standardized rate metrics, giving marketers a clearer, apples-to-apples view of total campaign performance, enabling them to accurately measure impact consistently across every channel and make smarter optimization decisions.
Availability: Rolling out to existing customers who have purchased the embedded messaging channel over the next few weeks.
5. New filtered engagement metrics
New filtered rate metrics give marketers a more comparable view of real customer engagement, excluding non-human activity with email open, email click, and sms click filtered rates.
Availability: Rolling out to customers over the next few weeks
FAQ
- Who is Iterable Data Sync designed for?
Data Sync is ideal for marketing leaders, analytics teams, and data engineers who want consistent, reliable access to Iterable engagement data without maintaining custom exports or APIs. It’s especially useful for teams doing attribution analysis, lifecycle modeling, or advanced reporting in their cloud data warehouse.
- How is Data Sync different from Snowflake Data Share?
Snowflake Data Share feeds Iterable data directly into Snowflake. Data Sync, on the other hand, supports additional top cloud warehouse destinations beyond Snowflake. If Snowflake is your warehouse destination, you should continue using the Snowflake Data Share.
- What kinds of use cases is Global Suppression best for?
Common use cases include suppressing internal employees, test accounts, legal hold users, or customers who should never receive marketing communications, helping teams reduce risk and prevent accidental sends.
- Which of these features are available on all plans?
Global suppression lists, list enhancements, enhancements to the usage and billing page, new experimentation analytics, Creative Library, and new filtered engagement rate metrics are available on all plans. Data Sync and new analytics for embedded messaging require additional access.
See everything that shipped in the full February release notes.
