Morning Brew Inc. Customer Story

Morning Brew Inc.

Morning Brew Inc. Boosts Marketing Efficiency and Engagement with Iterable

Morning Brew Inc. is a vibrant media company dedicated to empowering business leaders and professionals to make informed decisions about their careers, finances, and lives. Originally launched as a daily 6AM newsletter, Morning Brew Inc. quickly became a staple in many morning routines, offering concise updates on business and market trends. Over time, the company expanded its offerings to include podcasts and social media brands, enriching its content landscape. Erika Olsen, Senior Growth Marketing Manager at Morning Brew Inc., plays a key role in shaping the company’s marketing strategies. Her work is vital in using the company’s extensive first-party data to enhance content delivery and audience engagement, ensuring Morning Brew Inc. remains a trusted resource.

Streamlining Marketing Operations with Iterable

Morning Brew Inc. encountered challenges in efficiently using its vast first-party data and needed a marketing automation platform to streamline operations. Erika explains how Iterable met these needs: “With Iterable, we consolidated our tools, allowing us to achieve all our daily goals within a single platform instead of using four different ones.” This consolidation improved the marketing team’s agility and reduced the need for constant collaboration with the product team for routine tasks. By integrating Iterable into their tech stack, Morning Brew Inc. optimized workflows, allowing the team to focus more on strategic initiatives and less on operational hurdles. This shift fostered a more cohesive and efficient marketing process.

User-Friendly Interface for All Team Members

Iterable’s intuitive user interface has been crucial in empowering the diverse team at Morning Brew Inc. Erika notes, “We chose Iterable because the user interface is incredibly intuitive, making it accessible for both experienced marketers and new team members.” It ensures seamless onboarding across the organization, even for those new to marketing, allowing everyone to efficiently find what they need. The platform’s straightforward nature enables team members to engage with it confidently, fostering a collaborative environment where marketing objectives are achieved without unnecessary complexity. By simplifying access to essential tools, Iterable supports Morning Brew Inc.’s goal of using first-party data to deliver tailored content and expand its media offerings.

Building a Collaborative Relationship

Morning Brew Inc.’s partnership with Iterable is marked by a strong collaborative spirit. Erika highlights, “The teams at Iterable have been fantastic, with seamless communication and a genuine eagerness to learn about our brand.” This mutual enthusiasm has led to a productive relationship where both parties work closely to align the platform’s capabilities with the unique needs of Morning Brew Inc. This dynamic partnership has enabled Morning Brew Inc. to refine its marketing strategies and develop new products that connect clients with targeted audiences, ensuring a cohesive user journey for subscribers.

Entertainment

40%

Productivity improvement with Iterable's Smart Ingest

Fintech

10x

Increase in conversions with Iterable's Smart Ingest

Media

"We chose Iterable because the user interface is incredibly intuitive, making it accessible for both experienced marketers and new team members. It ensures seamless onboarding across the organization, even for those new to marketing, allowing everyone to efficiently find what they need. The platform's straightforward nature enables team members to engage with it confidently, fostering a collaborative environment where marketing objectives are achieved without unnecessary complexity."

Fintech

77%

Increase in trading volume driven by cross-channel customer engagement

Education

Increase in click-to-open rate with Catalog

Consumer Apps & Services

Iterable's extensive API endpoints save us over 15 hours each week by enabling us to efficiently manage our campaigns and templates, while effortlessly pulling metrics.

Entertainment

> 200

Hours saved with Iterable Catalog

Consumer Apps & Services

Iterable's audience segmentation capabilities are unlike anything I've seen in any other platforms. We can filter our client lists with unparalleled precision, enabling us to deliver highly targeted and relevant content to various audience segments.

Consumer Apps & Services

538%

Improvement in click rate with Embedded Messaging vs. only email

Health & Wellness

20%

Increase in consultation completion rate with SMS

Technology

75%

Increase in first-time purchases

Retail & E-Commerce

Increase in Buy Online, Pickup In Store (BOPIS) orders

Fintech

50%

Increase in the conversion rate of physical card requests and first transactions

Retail & E-Commerce

30%

Increase in push open rates with Iterable AI

Technology

Entertainment

17%

increase in CTR with Iterable Experiments

Retail & E-Commerce

80%

fewer email templates with Iterable Catalog

Technology

It was an easy conversation with our CMO when discussing the cost of owning Iterable compared with our current ESP. We could easily spare a few hours of team time to migrate when looking at the benefits of having Iterable in the next two, three, and four years.

Consumer Apps & Services

It’s been a very positive experience partnering with Iterable. The people that are behind it are sometimes more of the investment because they’re the ones that are going to help you continuously improve.

Entertainment

With Iterable we're able to utilize all of this highly complex data to do personalization and we don't have to spend hours with our engineering team figuring out a way to implement it.

Financial Services

70%

Increase in click-through rates on key email campaigns and 50% lower unsubscribes

Fintech

35%

Decrease in abandonment rates

Technology

We’ve seen an increase in conversion from the user being more delighted with getting a push notification vs. an email, and vice versa.

Consumer Apps & Services

72%

lift in converting sellers to an active state

Consumer Apps & Services

Our app is completely tailored to you—from the workouts chosen to macros in the recipes suggested based on your profile. With Iterable, all of our communications are now tailored to every member, too, and our unique brand values shine through, in every customer experience.

Retail & E-Commerce

+20%

lift in click-through rate using Iterable Experiments

Retail & E-Commerce

"Iterable has made it extremely easy for us to execute and optimize sophisticated engagement campaigns with minimal engineering support." Read more

Consumer Apps & Services

12%

Increase in Email Open Rate and nearly 2x increase in Push Open Rate

Consumer Apps & Services

With Iterable, we found a communications partner who shares our excitement and mission to personalize customer messages at a human level regardless of the distribution channel. We are able to test, learn, and continuously improve our communication strategy which drives trust and loyalty with our customers in times of loss.

Retail & E-Commerce

+55%

subscriber growth in six months

Consumer Goods

Travel

As a critical business partner, Iterable meets all our global and local communications and campaign needs. Our customer data is now more scalable, powerful, and accurate as Iterable enhances customer engagement and our connections with each member.

Consumer Apps & Services

I think it’s common when you’re working in the tech space to not have everything you need in order to quickly create effective campaigns. With Iterable, actually being able to do this is great. You really feel the joy of being in control of the things you are doing. Iterable has made us super happy.

Marketplace

"Coming to Iterable, it solved not only just being supported and feeling like we really had a partner, but it increased our efficiency by at least 40%."

Non-Profit

The power of providing an SMS channel for our guests is immense. It allows us to engage the guests when and how they would like to receive information, while providing a seamless experience for them to enjoy the aquarium without having to navigate through multiple channels.

Media

With sophisticated segmentation features, comprehensive journey capabilities, and an ability to integrate various data feeds in our marketing communications, Iterable allows us to effectively scale our campaigns through automation and personalization, helping us develop stronger, 1:1 connections with subscribers and a seamless cross-channel user experience.

Entertainment

75%

less time spent on email creation with Iterable

Marketplace

+44%

Increase in conversion comparing one month before versus one month after Brand Affinity

Technology

Retail & E-Commerce

"Once we migrated from Bronto to Iterable we saw huge gains in the time it took to get new customer data into the platform. It used to take, on average, about two weeks from a marketing request for a new data point (like current order status), and we could get these into Iterable in an hour or so."

Retail & E-Commerce

Education

50%

Less time spent on email setup and testing

Technology

"We wanted to invest in developing a high velocity of lifecycle testing to build a robust lifecycle program for Scribd. With Iterable, we immediately saw improved attribution, which helped us understand the full impact of our marketing program. " Read more

Food & Beverage

“We implemented Segment, Amplitude and Iterable, which work seamlessly together and allow us to send the right data to Iterable and speak to our customers as individuals.”

Technology

4.5X

operations-driven experiments with Iterable and Amplitude

Consumer Apps & Services

+165%

increase in weekly conversions

Financial Services

32.4%

relative increase in engagement

12.5%

lift in conversion with Iterable Experiments

Technology

Financial Services

open, click and conversion rates with Send Time Optimization

Health & Wellness

"I’m really happy we’re using Iterable because I know it will grow with us. When I pinged other lifecycle marketers and asked what platform they would recommend, they said ‘Iterable.’”

Health & Wellness

revenue from new-member onboarding

Health & Wellness

Entertainment

Revenue from Email and Push

Technology

44%

Increase in conversion rate to become a paid subscriber

Entertainment

Technology

718%

increase in subscriber conversion

Health & Wellness

We have seen improvements in engagement around our product.

Retail & E-Commerce

Increase in conversion rates for campaigns

Technology

50%

of business attributed to an Iterable campaign

Health & Wellness

26%

Increase in customer engagement

Technology

We finally have a platform developers love that marketing actually can use.

Retail & E-Commerce

"There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had."

Retail & E-Commerce

“Centralizing in-app messaging, push messaging, and email on one platform, with a unified customer profile view, enables us to seamlessly engage across our digital and physical universe."