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Send time optimization refers to the practice of dynamically sending marketing messages when recipients are most likely to engage with them.

Journeys are automated sequences of actions (including messages) in Iterable. They’re a key component to creating a personalized, responsive experience for your users based on their unique attributes and behavior.…

Hear the winners of the Expie Awards at Activate Summit, and, with that, the winners of our Next-Gen Innovators Award and partner awards.

This article will discuss the various aspects of email marketing automation, how to use it, and its benefits.

Reaching customers requires a holistic strategy that transcends the limitations of a single touchpoint a.k.a. cross-channel marketing.

We’re now concluding this series with an explainer on predictive AI. We’ll also share how to set up Iterable’s Predictive Goals.

Our Analog Suite will include four new channels: Carrier Pigeon Delivery, Snail Mail, Fax Messaging, and Pager Notifications.

We are seeing new AI tools and new considerations around risk. Does this mean we slow down or continue forward?

I was at Shoptalk and was able to attend some sessions. If you weren’t able to go, I’ve got you covered. Let’s get into the takeaways.

In this first installment of the Platform Migration series we’ll explore defining your goals and quick wins.

Google released an update to Google Postmaster Tools: a new dashboard that focuses on compliance with the new sending requirements.

We’re talking about “the foundation and future of all AI marketing:” Explainable AI, AI optionality, and Predictive Goals.

AI marketing can enhance your strategies, improving engagement, content, decision-making, and more. Learn more.

Customer experience marketing means putting the customer journey—not sales—at the center of your marketing efforts.

In this installment, we’re diving deeper into the bread and butter of most AI marketing: campaign automation and optimization.

Email deliverability measures the likelihood that your email ends up in a subscriber’s inbox. Luckily, you can influence deliverability.

The idea behind in-app messaging is to grab the viewer’s attention to drive deeper engagement and encourage retention.

Knowing a wedding dress is a once-in-a-lifetime purchase, I was expecting more personalization in my shopping experience.