Global engagement on a trusted, conversational channel

The best personalization starts where your data lives. With Iterable’s native WhatsApp integration, you can use all of your customer data—not just a limited subset—to deliver hyper-relevant messages that feel timely and personal. Easily weave WhatsApp into cross-channel journeys to power moments-based marketing that connects across the entire lifecycle.

Perfect for: Personalizing messages with real-time data, unifying customer insights, and creating seamless cross-channel experiences that drive engagement—all within a simple no-code interface.

Connect with customers around the world with rich, personalized content on a secure and reliable mobile messaging channel. With over 90% open rates and quick replies and CTAs to streamline conversations, WhatsApp helps brands create interactive connections at scale.

Perfect for: Reaching global audiences, having engaging conversations with rich media, CTAs, and quick replies and building trust through a policy-backed communication channel.

Save time and stay in flow by managing WhatsApp campaigns directly within Iterable. Our native integration lets you plan, launch, and optimize without jumping between tools—so you can move faster, stay focused, and get more done.

Perfect for: Driving efficiency, maintaining full control of your messaging strategy, and accelerating execution with a single, connected platform.

Design and deploy WhatsApp campaigns with ease using Iterable’s intuitive tools. Built-in guidance and real-time alerts help streamline workflows, prevent errors, and keep your strategy optimized every step of the way.

Perfect for: Navigating the nuances of the WhatsApp Business Messaging Policy, simplifying template and campaign creation, and reducing manual mistakes.

As a benefit of Iterable WhatsApp, we work with you to define and implement your various WhatsApp use cases and help you get started fast. Iterable experts will provide personalized plans and hands-on guidance around WhatsApp setup, user strategy, omni-channel orchestration, and international rollout.

Perfect for: Seamless onboarding support, helping to build your brand’s WhatsApp playbook and translate it into executable cross-channel campaigns and journeys.

Track performance clearly and measure success with detailed metrics like read receipts, conversions, and revenue. Optimize strategy holistically by attributing WhatsApp results across your marketing ecosystem for a 360° cross-channel view.

Perfect for: Consolidating your strategy to improve your ROI and eliminating guesswork to refine your WhatsApp strategy based on real-time campaign performance to make data-driven decisions.