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Explore the key elements of successful marketing campaigns, the problems they solve, and how they guide prospects through the funnel.

With Handlebars you can easily add personalized content to messaging. So how can you use Handlebars to elevate your marketing campaigns?

Let’s dive into some standout Pride campaigns from June 2024 and see how these brands are making a difference.

If you’re new to SMS marketing, this guide will walk you through the essentials of building an SMS marketing strategy from scratch.

Email reputation is your brand’s trustworthiness in the eyes of the mailbox providers and it’s based on your brand’s historical actions.

Next Best Action (NBA) is an AI-powered Iterable feature that can help brands boost customer engagement with refreshed campaigns.

Take charge of your technical integration by anticipating challenges and partnering with a platform that can help you expedite the process.

This blog post explores Iterable’s API and provides an overview and sample payloads to help you maximize your customer communications.

Learn how Hipcamp used Iterable experiments to test messaging and, as a result, improve customer engagement.

In this post, we’ll walk through Russ’ framework to help marketers go from an execution-based function to a source of strategic leadership.

This installment of the series explores the next section of The Cross-Channel Marketing Platform Migration Guide: Standardizing Your Data.

Learn how AI can be introduced to marketing organizations in both Enterprise and Emerging companies to help mitigate challenges.

The Marketing Masters program launched in 2019 with around 20 members. Initially called the “Iterable MVP Program,” our aim was to foster a vibrant community of marketers and Iterable power…

Using Hightouch and Iterable, the WHOOP team has been able to create hyper-personalized and relevant experiences that drive user engagement.

This article focuses on the team members you need for a data migration and how to organize campaigns to prioritize migration requirements.

What exactly are Iterable System Webhooks, and how can they revolutionize your marketing efforts? Let’s break it down.

Should your team employ static or dynamic emails? Let’s dive into how you might choose between the two and what each entails.

Let’s review why and how to move from a “none” to a “reject” DMARC policy and get your domain–and users—fully protected.

Today, we’re summarizing his seven tips on how to rise through the ranks from specialist to marketing leader.

Explore why marketers shouldn’t have to rely on engineers and how fostering marketing autonomy can lead to greater efficiency and success.