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The Death of Batch-and-blast Marketing We’ve entered a new era of moments-based marketing, one where the old-school campaign calendar just doesn’t cut it anymore. Today’s consumers are in the driver’s…

When sending email, a sender’s sending domain is much more than just the naming convention of their brand that ties their email content and web address together in a uniform…

To meet the needs of their customers, modern marketers must be agile to foster quality personalization and engagement. But most marketing teams struggle with fragmented martech stacks, siloed data, and…

In Iterable’s webinar, From Frustration to Function: Real Talk on Modernizing Your MarTech Stack, a crew of marketing pros get real about the highs, lows, and WTF moments of modernizing…

Activate Summit 2025 is less than a month away, and I couldn’t be more excited to head to sunny San Jose, California, on April 1-3, to usher in the new…

International Women’s Day (IWD), celebrated annually on March 8, was established to honor the achievements of women across all aspects of life, while also advocating for gender equality. This year’s…

Welcome back to our five-part series on modernizing your martech. In case you’re just jumping in, feel free to refer back to our previous posts: Now’s the Time to Modernize…

In our last post, we reviewed what we got right in 2024 and examined how our marketing predictions played out in practice. Now, it’s time to turn our crystal ball to…

Table of Contents What Dashboards Are Available on Google Postmaster Tools? A Deep Dive into Google Postmaster Tools Dashboards Frequently Asked Questions About Google Postmaster Tools Tips for Maximizing Gmail…

As 2024 unfolded, email and mobile marketing continued to adapt and evolve, shaped by rapid technological advances and the increasing complexity of the marketing landscape. From the growing influence of…

Welcome to our five-part series on modernizing your martech. Previously, we introduced why now’s the time to upgrade your legacy technology. In this second installment, we’re discussing the role martech…

If the Super Bowl is the grand stage for advertisers, Cyber Week is the ultimate arena for performance and lifecycle marketers. Across industries, brands pull out all the stops to…

This blog post is the first installment of a five-part series on why you should modernize your martech. In this introduction, we cover these key areas: The reality of legacy…

As the popular aphorism says, “You can’t really know where you’re going until you know where you have been.” Insights from this year’s Cyber Week can offer a comprehensive crystal…

Picture this: It’s 3 a.m., and Sarah has just remembered she hasn’t bought her mom’s holiday gift yet. Like millions of other last-minute shoppers, she reaches for her phone. In…

Let’s get this straight: To succeed in marketing, you need three things—a great product, great technology to enable your strategy, and a great team to execute it. But buying great…

Marketing is at the forefront of AI adoption across business functions, especially in leveraging GenAI (Gartner). And it’s no wonder—44% of marketing leaders report increased productivity as GenAI’s top benefit,…

Now that we’re in the thick of the holiday season and promotional messaging is ramping up, marketers everywhere are facing the same fear: Are my customers tired of hearing from…

Social media has become the discovery engine for one-third of shoppers seeking new products. Seasoned retailers and e-commerce executives furrow their brows when I present this fact. They’ve spent decades…

There is no worse feeling than spending hours crafting the perfect email only to find that once it hits the recipient’s inbox, only half the message displays to the recipients.…