Meet Iterable - The Better Alternative to Braze
Deliver dynamic, data-driven experiences across channels with Iterable’s AI-powered platform—designed to engage customers in the moments that matter.
Why Choose Iterable Over Braze?
An Alternative to: Braze
Launch faster, work smarter, and drive more personalized engagement—with less engineering and more agility. Iterable helps you activate your customer data with intuitive journey-building, AI-powered precision, and infinite flexibility across multiple channels.
Quality of Support
Ease of Setup
Ease of Use
Meets Requirements
Quick Comparison
Iterable VS. Braze
AI Cross-Channel Communication Platform
Iterable
Iterable is the AI-powered customer communications platform that empowers brands like Redfin, Priceline, Calm, and Box create joyful, personalized customer experiences at scale. With Iterable, organizations unlock growth in the digital era with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time.
Quality of Support
Source: G2, Fall 2025
Ease of Use
Source: G2, Fall 2025
Ease of Set Up
Source: G2, Fall 2025
Customer Engagement Platform
Braze
Braze is a customer engagement platform used by brands for messaging across mobile, email, in-app etc., but customers often find limitations in terms of data flexibility, precision of AI-assisted personalization, and speed of launching complex journeys without engineering.
Quality of Support
Source: G2, Fall 2025
Ease of Use
Source: G2, Fall 2025
Ease of Set Up
Source: G2, Fall 2025
The Difference is in the Details
Email Maturity
Built for Data
Open & Flexible
Transparent AI
✔
Email Maturity
✔
Built for Data
✔
Open & Flexible
✔
Transparent AI
✔
Email Maturity
✔
Built for Data
Limited
Open & Flexible
𐄂
Transparent AI
See How Leading Brands Grow with Us
From startups to household names, companies like Asana, Square, and Cinemark trust us to drive measurable results—boosting revenue, improving performance, and scaling smarter.
Seamless Migration. Explosive Growth.
"We wanted to invest in developing a high velocity of lifecycle testing to build a robust lifecycle program for Scribd. With Iterable, we immediately saw improved attribution, which helped us understand the full impact of our marketing program."
Andrew Harner
Lead Manager, Email Marketing, Scribd
Cut Templates. Boost Clicks. Scale Growth.
"Iterable Catalog allows the Stanley Black & Decker customer journey team to be lean and remain agile while delivering on our promise to increase demand for our products on behalf of our distributors and retailers. When you consider how well we can optimize our campaigns for so many markets and brands, Iterable Catalog pays for itself."
Ana Mourão
Global Customer Journey / CRM Senior Manager, Stanley Black & Decker
Integrated Platforms Help Hipcamp Make Experimenting Second Nature
“With such a small team handling a bunch of different focus areas like marketing, supply acquisition, business analytics, and process improvement, we needed to invest in tools to reduce the manual journeys. Fast experimentation allows us to break down large goals into smaller bits of progress.”
Christina Tran
Business Operations Manager
How Ritual found a 12.5% lift in conversion with Iterable
"We’ve had a very aggressive a/b testing calendar to help us understand what messaging is resonating [with our mens’ audience] — what templates are working, what destinations we should be driving to in order to convert customers etc. We’ve leveraged experiments in Iterable to test different audience segmentation and identify incremental wins."
Laura Brodie
Vice President, Customer
The future of customer engagement, delivered today
See the innovations shaping tomorrow’s marketing—rolling out now in Iterable. From smarter AI to streamlined workflows, we’re building the tools you need to stay ahead.
Trusted by Leaders, Recognized by Experts
