MCP Server is here:

Connect tools like Cursor or Claude to generate campaign-ready content—directly inside Iterable.

Create copy variants, run localization, and scale personalized content without the usual bottlenecks. Whether you’re iterating in Cursor or prompting Claude, MCP Server lets your AI tools write straight into Iterable’s content system. No reformatting. No broken tokens. Just high-quality messages, ready to send.

Easily query Iterable audiences, performance metrics, and campaign data.

MCP Server gives your AI tools access to the data marketers need daily: audience definitions, campaign performance, message metadata.

Your teams can prompt for insights in plain language, and get answers without depending on ops or waiting on exports.

Govern campaign operations with scoped access, secure authentication, and full visibility into AI activity.

MCP Server lets you define what AI tools can touch—content, campaigns, or metadata—and enforces it through API-key based authentication and access boundaries.

Discover recently launched and upcoming features in the Iterable platform.

*Available Now in Beta*

Effortlessly create more accurate audience segments using current and clear data for every segmentation choice, along with intelligent safeguards to help avoid typical data mistakes. Smart Segmentation employs AI to summarize list queries, enabling marketers to confirm query logic, easily explain it to others, and grasp the reasoning behind current queries.

*Available Now*

With Journey Events, marketers can track each visitor’s path through Iterable journeys providing visibility into where, when and why users leave a journey. Track on the user profile, filter within segmentation and visualize user movement within Studio to gain insights and optimize customer experiences.

*Available Now*

Frequency Optimization now includes reporting capabilities, providing marketers with deeper insights and analysis into message frequency across their user base. With the AI Insights page, users can understand performance, lift, send data, and more across their customer base, proving the value of AI with quantifiable metrics that demonstrate a clear impact on business goals.

Missed the mainstage reveal? Catch our 2025 Product Showcase from Activate to see Iterable in action—unveiling new AI features, smarter data tools, and real-life use cases that bring moments-based marketing to life. Get a first look at where marketing is headed, and how we’re leading the charge for a new era of customer engagement.