Do brands treat their customers with empathy and respect?

At Iterable, we define empathy as adhering to the four following tenets:

1. Acknowledging perspective
2. Staying out of judgment
3. Recognizing emotion
4. Communicating understanding

However, it’s easier to say than it is to act upon it when B2C marketers are laser-focused on meeting their company’s growth goals.

That’s why for this next edition of Unboxing Must-Have Marketing Campaigns we’ll focus on driving growth with good by adding upsell and cross-sell opportunities to your existing marketing campaigns.

We’re going to cover:

• How to show empathy to your customers with upsells and cross-sells
• 4 ways to add upsells and cross-sells into your existing email campaigns
• Advanced tactics to up your cross-channel messaging experience